.png)
Deep Marketing
Peak over my shoulder as I share the secrets from behind the scenes of multi-6 and 7 figure spiritual brands - both the juicy sales and launching dirty details AND the deep inner work/energetic work required to become a big deal in the industry.
Deep Marketing
6. The formula to 5x your launch sales
People went crazy over me sharing this last summer when I divulged what I’m sharing here publicly. I showed the REAL behind the scenes of business.
And I totally had a freakout moment where I thought no one would buy from me because I’d been SO raw and vulnerable.
(Yes, I also show the time where I only made one sale in a launch.)
But the happy ending was 5x-ing my results: From $1500 to $8,000 (and then going on to make $16,500!
After 8 months of sticking with it,
Refining my strategy,
And growing steadily over time.
And in the bigger picture?
8 months is NOTHING.
Most people will stay in start-and-stop, momentum-then-backtrack mode for YEARS.
Maybe you’re even there now, and so ready to break through.
As always in this podcast, I talk about the taboo when it comes to money and marketing and launching.
Just like we need to talk more openly about sex if we want better sex lives in the bedroom, we need to talk more about money if you want to make more of it…and have more fun doing it.
I’m showing you the REAL, RAW details of flopped launches AND highly successful launches. (Yes, there are deets on my $16,500 sales month in there!)
So check out this episode, and send me a dm on Instagram to let me know what you think!
Ready to 5x your launch results?
My program Multiply is essential for every business owner who wants to launch scalable group programs, that impact MORE people with your culture-changing work.
Most launching programs either teach you copywriting OR strategy but I teach both, PLUS mindset and energetics. You have everything you need in one.
Not to mention the copywriting techniques have been proven to bring in multiple 6 figures in revenue consistently over time. Not just one-off lucky wins.
And on top of that, I teach how to do everything with the bare bones, so you are maximizing your resources: Time, money and energy. I.e. maximizing your sales with whatever effort you’re putting out.
You get to adapt and change up the strategy’s I teach so that it works for you (You do NOT have to do it exactly the way I do).
Here’s the link to start Multiplying your results!
0
00:00:00.380 --> 00:00:01.660
Welcome back to Deep Marketing.
1
00:00:01.895 --> 00:00:04.945
This is the podcast where, just like I believe
2
00:00:04.945 --> 00:00:08.345
that talking about sex makes you have a better sex life,
3
00:00:08.485 --> 00:00:10.705
and talking about what goes on
4
00:00:10.705 --> 00:00:13.705
behind the scenes in the bedroom makes you enjoy your life
5
00:00:13.775 --> 00:00:15.505
more behind in the bedroom.
6
00:00:16.345 --> 00:00:18.625
I believe the same thing needs to happen with money
7
00:00:18.805 --> 00:00:21.825
and launching and marketing in our businesses.
8
00:00:21.845 --> 00:00:24.385
So we need to be talking more openly about money,
9
00:00:25.165 --> 00:00:28.945
not just in proclaiming big, exciting money wins,
10
00:00:29.125 --> 00:00:30.745
or talking about growth
11
00:00:30.925 --> 00:00:33.985
or the things that you usually see in people's marketing,
12
00:00:33.985 --> 00:00:36.105
because that's what makes people buy.
13
00:00:36.165 --> 00:00:39.785
But we also need to be talking more honestly about
14
00:00:39.895 --> 00:00:43.785
what goes on behind the scenes in terms of how to make
15
00:00:43.785 --> 00:00:47.025
that money, how people actually make that money, those kinds
16
00:00:47.025 --> 00:00:48.105
of launches, right?
17
00:00:48.215 --> 00:00:50.265
I've been behind the scenes, I've helped a lot
18
00:00:50.265 --> 00:00:52.985
of people make really big amounts of money,
19
00:00:52.985 --> 00:00:56.585
entrepreneurs making multiple six figures in a launch
20
00:00:56.645 --> 00:01:01.435
that's like 500,000, 300,000,
21
00:01:01.565 --> 00:01:05.215
$800,000 in the span
22
00:01:05.275 --> 00:01:07.535
of about a week with the launch.
23
00:01:08.195 --> 00:01:11.055
So what I am so passionate about doing,
24
00:01:11.055 --> 00:01:13.095
and that's what I'm doing in this podcast, is
25
00:01:14.545 --> 00:01:17.235
opening the door to the bedroom, so to speak,
26
00:01:17.335 --> 00:01:19.795
and actually showing you what goes into these things
27
00:01:20.135 --> 00:01:23.115
and really talking honestly about money and launching
28
00:01:23.135 --> 00:01:26.595
and marketing and what goes into marketing to be able
29
00:01:26.595 --> 00:01:28.715
to have these kinds of successful launches,
30
00:01:28.715 --> 00:01:30.715
because that's what I want for you.
31
00:01:30.915 --> 00:01:32.715
I want you to be able to have these, I want you
32
00:01:32.715 --> 00:01:36.675
to invest wisely in your programs that you learn,
33
00:01:36.815 --> 00:01:41.115
in your coaches, that you hire in, in your strategies
34
00:01:41.115 --> 00:01:43.595
that you invest your time and energy into.
35
00:01:43.915 --> 00:01:45.915
I want your business to be successful.
36
00:01:46.255 --> 00:01:49.275
And in order to do that, you have to know what's, what
37
00:01:49.275 --> 00:01:50.435
to expect behind the scenes.
38
00:01:50.535 --> 00:01:53.115
You have to know what you can anticipate
39
00:01:53.135 --> 00:01:55.315
and what's gonna actually help you grow
40
00:01:55.415 --> 00:01:57.595
and help you make the money that you need
41
00:01:57.595 --> 00:02:02.275
to live this abundant, prosperous culture changing life
42
00:02:02.305 --> 00:02:04.335
that you wanna live, right?
43
00:02:04.515 --> 00:02:08.335
So today what I wanna do is talk to you about the formula
44
00:02:08.645 --> 00:02:11.055
that I used to five
45
00:02:11.615 --> 00:02:14.855
x my launch results in the span of eight months.
46
00:02:16.255 --> 00:02:20.895
So this is huge. So many businesses will stay at the same
47
00:02:20.895 --> 00:02:24.735
level for years and years and years before they catapult,
48
00:02:24.795 --> 00:02:26.975
or some, some of them don't even, right?
49
00:02:27.555 --> 00:02:30.815
And so what I wanna talk about is how this ended up being
50
00:02:31.455 --> 00:02:35.255
possible and what I actually did in these launches.
51
00:02:35.315 --> 00:02:38.015
I'm gonna break down the numbers, break down the strategies
52
00:02:38.015 --> 00:02:41.695
for you, and actually tell you what went into the formula
53
00:02:41.995 --> 00:02:44.735
and the process of me being able to do this so
54
00:02:44.735 --> 00:02:45.735
that you can do it too.
55
00:02:46.195 --> 00:02:48.375
And of course, this is not something that you're just gonna
56
00:02:49.545 --> 00:02:51.115
replicate word for word.
57
00:02:51.115 --> 00:02:52.835
This is something that you have to adapt
58
00:02:52.895 --> 00:02:56.195
and make it your own so that it fits you and your business.
59
00:02:56.735 --> 00:02:58.275
But we're gonna go into
60
00:02:59.195 --> 00:03:01.165
what are actually the most essential pieces
61
00:03:01.315 --> 00:03:03.725
that you should make non-negotiable in your launch,
62
00:03:03.865 --> 00:03:06.365
and what are the variables that you can play with
63
00:03:06.365 --> 00:03:07.365
and experiment with,
64
00:03:07.745 --> 00:03:10.905
and how those are going to overall
65
00:03:11.545 --> 00:03:15.405
increase your launch results exponentially over time.
66
00:03:15.705 --> 00:03:18.845
And when I say over time, this is in less than a year.
67
00:03:18.865 --> 00:03:20.645
So it's really not that much time in the,
68
00:03:20.645 --> 00:03:21.965
in the big picture of things.
69
00:03:22.955 --> 00:03:25.295
So just to give you a little bit of a background,
70
00:03:26.625 --> 00:03:28.675
this whole endeavor started
71
00:03:29.225 --> 00:03:31.875
when I radically pivoted my business.
72
00:03:32.035 --> 00:03:34.235
I basically burned everything to the ground.
73
00:03:34.395 --> 00:03:38.395
I had built up this done for you launch copywriting
74
00:03:39.075 --> 00:03:42.355
business, and I really worked my ass off
75
00:03:43.055 --> 00:03:44.355
to build up this business.
76
00:03:45.015 --> 00:03:47.875
It did not come easily for me in the beginning.
77
00:03:48.275 --> 00:03:51.155
I did not have those kinds of instant results.
78
00:03:51.355 --> 00:03:52.755
I even invested in a coach.
79
00:03:52.875 --> 00:03:57.795
I paid, you know, $8,000 for this mastermind
80
00:03:57.795 --> 00:04:00.155
with money that I didn't have, you know, hoping
81
00:04:00.215 --> 00:04:01.315
for those kinds of results
82
00:04:01.315 --> 00:04:03.155
where it's like I made my money back in,
83
00:04:03.335 --> 00:04:04.715
in such a short amount of time,
84
00:04:04.735 --> 00:04:07.315
and I didn't even make my money back during that time in
85
00:04:07.315 --> 00:04:08.555
that mastermind that I was in.
86
00:04:08.575 --> 00:04:11.515
And, and I just had one of those stories where
87
00:04:12.215 --> 00:04:14.395
it would feel like momentum was picking up.
88
00:04:14.415 --> 00:04:16.595
You know, I'd get booked and I'd have a bunch of clients
89
00:04:16.655 --> 00:04:17.995
and then they'd all go down and,
90
00:04:18.215 --> 00:04:19.395
and it was this whole journey.
91
00:04:19.455 --> 00:04:24.235
It was really a lot of work for me to finally find my way
92
00:04:24.695 --> 00:04:28.195
of getting my business up to consistent five
93
00:04:28.335 --> 00:04:31.155
to $9,000 a month.
94
00:04:33.065 --> 00:04:37.075
And what's crazy is I got there and I was fully booked.
95
00:04:37.155 --> 00:04:40.155
I had this wait list. I was in demand copywriter.
96
00:04:40.155 --> 00:04:41.555
People were loving my copy.
97
00:04:41.555 --> 00:04:44.115
They were getting amazing results. I was making good money.
98
00:04:44.355 --> 00:04:46.555
I was traveling like every month
99
00:04:46.555 --> 00:04:47.995
with all this money that I was making.
100
00:04:48.235 --> 00:04:51.515
I was like, you know, buying presents for my family and,
101
00:04:51.855 --> 00:04:54.715
and upleveling my life and all of this stuff.
102
00:04:54.895 --> 00:04:58.725
But I realized I did not like this business.
103
00:04:59.045 --> 00:05:03.795
I didn't like writing copy for other people all the time.
104
00:05:04.965 --> 00:05:07.365
I like writing copy now for myself.
105
00:05:07.605 --> 00:05:09.165
I love writing it for my own business.
106
00:05:10.005 --> 00:05:13.255
I occasionally write it for other people who are
107
00:05:14.025 --> 00:05:17.315
just like super aligned with me and super easy
108
00:05:17.375 --> 00:05:18.595
and fun for me to work with.
109
00:05:18.735 --> 00:05:23.275
But for the most part, I really just didn't wanna do that.
110
00:05:23.375 --> 00:05:27.995
And I also wanted to incorporate my spirituality.
111
00:05:28.115 --> 00:05:32.075
I wanted to incorporate the mindset, the ways
112
00:05:32.075 --> 00:05:33.595
that I can help people with their mindset.
113
00:05:33.795 --> 00:05:37.155
I wanted to incorporate all the energy work that I do
114
00:05:38.655 --> 00:05:41.105
into my business and actually help people do that
115
00:05:41.105 --> 00:05:42.185
for themselves too.
116
00:05:42.905 --> 00:05:45.105
I, I'm a teacher, that was my education.
117
00:05:45.845 --> 00:05:49.845
Um, coaching is, it just comes like a,
118
00:05:49.985 --> 00:05:51.405
as a natural flow to me.
119
00:05:51.545 --> 00:05:53.645
And that's what I realized I wanted to do.
120
00:05:54.345 --> 00:05:58.285
And I had this huge, I'm sure you can identify with this,
121
00:05:58.345 --> 00:06:00.445
if you've ever pivoted your business like this.
122
00:06:02.085 --> 00:06:04.965
I had this huge conflict going on, this huge battle
123
00:06:05.105 --> 00:06:07.845
inside myself of like, but I wanna do this
124
00:06:07.845 --> 00:06:09.925
because I can feel that it's what I want.
125
00:06:10.085 --> 00:06:12.685
I can feel that it's what my soul is calling me to do.
126
00:06:13.305 --> 00:06:16.325
And yet at the same time, what do I do with this business
127
00:06:16.325 --> 00:06:19.485
that I've worked so hard to build up, to build up,
128
00:06:20.275 --> 00:06:21.335
you know, what's gonna happen?
129
00:06:21.435 --> 00:06:25.735
And finally, I ended up realizing you've gotta go for
130
00:06:25.925 --> 00:06:27.575
what your soul is calling you to do.
131
00:06:27.795 --> 00:06:29.455
You gotta go for your desires.
132
00:06:29.455 --> 00:06:31.175
You've gotta go all in, right?
133
00:06:31.505 --> 00:06:33.375
There was, somebody was asking me at
134
00:06:34.425 --> 00:06:36.505
a digital nomad festival recently.
135
00:06:36.565 --> 00:06:38.025
He was much younger. And he was like,
136
00:06:38.025 --> 00:06:40.425
what would you advise somebody who's like younger
137
00:06:40.485 --> 00:06:41.625
and just getting started?
138
00:06:42.005 --> 00:06:44.865
Not that I'm that old, by the way, I am only 32.
139
00:06:46.005 --> 00:06:48.945
But I was like, I would advise you to just go all in
140
00:06:48.945 --> 00:06:50.665
and take a chance on the things you want.
141
00:06:50.885 --> 00:06:54.945
You know, I did waste time in my early twenties,
142
00:06:55.845 --> 00:06:58.505
you know, I didn't get the college degree that I wanted.
143
00:06:58.585 --> 00:07:01.905
I wanted to be a writer, and I went for education.
144
00:07:02.145 --> 00:07:04.425
'cause I wanted that like, solid job, you know?
145
00:07:04.885 --> 00:07:08.225
Um, and, and there were just so many things
146
00:07:08.225 --> 00:07:09.865
that I really wanted to do
147
00:07:09.925 --> 00:07:14.745
and really wanted to go all in on, but I, I played it safe.
148
00:07:15.185 --> 00:07:17.985
I took the safer route, like, oh, this is guaranteed a job,
149
00:07:18.125 --> 00:07:20.655
or, you know, whatever.
150
00:07:20.805 --> 00:07:22.415
That was exactly what was happening
151
00:07:22.415 --> 00:07:25.175
with the copywriting thing is it was like, well,
152
00:07:25.295 --> 00:07:26.775
I finally have all these clients
153
00:07:26.795 --> 00:07:30.015
and I have this consistent income, and I have a reputation
154
00:07:30.035 --> 00:07:31.895
and I have a brand around this.
155
00:07:32.485 --> 00:07:35.375
It's like, are you gonna go with this safer option?
156
00:07:35.875 --> 00:07:37.815
Or are you going to just take life
157
00:07:37.835 --> 00:07:39.055
and do what you want with it
158
00:07:39.115 --> 00:07:42.275
and follow what you really wanna do?
159
00:07:42.655 --> 00:07:44.475
Are you gonna follow what makes you happy?
160
00:07:44.505 --> 00:07:47.515
What you really desire? And so I decided to go for it.
161
00:07:47.975 --> 00:07:52.325
And in the spirit of manifestation, right?
162
00:07:52.445 --> 00:07:57.225
I had two options. I could either burn it all down, which is
163
00:07:57.225 --> 00:07:59.305
what I wanted to do, and just say, Hey,
164
00:07:59.425 --> 00:08:01.505
I don't wanna write your copy anymore, sorry.
165
00:08:01.725 --> 00:08:04.865
And, and let my clients go finish out the contracts.
166
00:08:05.405 --> 00:08:09.165
Or I could take it the safer way and have those clients
167
00:08:09.225 --> 00:08:12.045
and just on the side build my business a little bit at a
168
00:08:12.045 --> 00:08:15.125
time and like slowly over time replace that income and,
169
00:08:15.585 --> 00:08:20.335
and move slowly over to the coaching business.
170
00:08:21.035 --> 00:08:22.295
But I didn't want to.
171
00:08:23.035 --> 00:08:27.365
And in order to manifest what we desire,
172
00:08:28.145 --> 00:08:32.805
it really is ideal for us to be acting as if the thing
173
00:08:32.805 --> 00:08:35.805
that we really want is already happening, right?
174
00:08:35.805 --> 00:08:40.225
Because that's how, that's how matter,
175
00:08:40.405 --> 00:08:43.505
that's how energy turns into matter when we
176
00:08:44.135 --> 00:08:45.185
make it into matter.
177
00:08:45.415 --> 00:08:48.105
When we take something that's intangible and abstract
178
00:08:48.105 --> 00:08:52.065
and we bring it into our body, into our beliefs,
179
00:08:52.215 --> 00:08:56.005
into our speech, into our language, into our
180
00:08:56.955 --> 00:08:59.205
like frequency with which we're
181
00:08:59.745 --> 00:09:02.635
putting something out into the world, that's
182
00:09:02.635 --> 00:09:03.875
how something manifests.
183
00:09:03.875 --> 00:09:07.595
That's the, the real meaning of the word manifesting.
184
00:09:07.735 --> 00:09:09.715
It comes into matter.
185
00:09:10.455 --> 00:09:13.875
And so when we act as if something is already happening,
186
00:09:14.535 --> 00:09:16.835
we are getting our body on board,
187
00:09:16.845 --> 00:09:18.435
we're getting our mind on board,
188
00:09:18.435 --> 00:09:20.555
we're getting our language on board, we're getting our,
189
00:09:20.655 --> 00:09:24.825
our frequency on board so that the matter that we want
190
00:09:24.825 --> 00:09:27.105
to manifest in is attracted to us
191
00:09:27.165 --> 00:09:30.025
and comes into our frequency and blends with it,
192
00:09:30.085 --> 00:09:32.665
and it actually becomes a reality.
193
00:09:34.415 --> 00:09:36.475
So this is what I decided to do, right?
194
00:09:36.675 --> 00:09:39.515
I didn't have a bunch of money in savings.
195
00:09:41.125 --> 00:09:42.765
I decided to use my credit card.
196
00:09:43.315 --> 00:09:48.005
Like, I, I just went all in. So I let go of my clients.
197
00:09:52.275 --> 00:09:54.955
I invested in a high level mastermind
198
00:09:54.955 --> 00:09:57.355
because I was like, I don't wanna do this alone.
199
00:09:57.865 --> 00:10:01.235
Sure I could, but I know I'm gonna need support.
200
00:10:01.465 --> 00:10:04.635
This is not the easiest journey to go on.
201
00:10:05.575 --> 00:10:07.755
So I hired a coach, like a high level
202
00:10:08.485 --> 00:10:09.915
investment for support.
203
00:10:10.195 --> 00:10:12.155
I did use my credit card for that.
204
00:10:12.625 --> 00:10:14.275
Many of you know that story already.
205
00:10:14.375 --> 00:10:16.315
I'm not gonna go so deep into it.
206
00:10:16.735 --> 00:10:17.795
And I went ahead
207
00:10:17.795 --> 00:10:21.315
and launched my first program, deep Marketing.
208
00:10:22.135 --> 00:10:23.795
Coincidentally, that's how the name
209
00:10:23.795 --> 00:10:25.035
of the podcast came about.
210
00:10:25.095 --> 00:10:27.995
But this program was so important to me
211
00:10:27.995 --> 00:10:30.755
because it was downloaded in an incredibly
212
00:10:31.465 --> 00:10:33.035
important period of time.
213
00:10:33.145 --> 00:10:35.315
This is right after my dad had died.
214
00:10:36.035 --> 00:10:40.715
I was in, you know, in this whole identity mode.
215
00:10:41.155 --> 00:10:44.395
I had just come back from this really powerful
216
00:10:44.955 --> 00:10:46.475
transformational retreat in Finland.
217
00:10:46.855 --> 00:10:50.795
My spiritual guides were like on fire, right?
218
00:10:50.955 --> 00:10:53.315
I was getting all these insights, all these downloads.
219
00:10:53.395 --> 00:10:55.075
I was in the forest in Transylvania.
220
00:10:55.275 --> 00:10:57.195
I was connecting with nature, I was connecting
221
00:10:57.195 --> 00:11:01.715
with like my soul and, and all these different things.
222
00:11:01.975 --> 00:11:06.905
And I downloaded the idea for this program, deep marketing,
223
00:11:08.335 --> 00:11:11.355
and it, it, it just matched so perfectly with
224
00:11:11.475 --> 00:11:13.995
what I was desiring, bringing that energy work, bringing
225
00:11:13.995 --> 00:11:17.155
that deep inner work, bringing that mindset work together
226
00:11:17.265 --> 00:11:18.995
with marketing and strategy
227
00:11:19.055 --> 00:11:21.315
and all these other things that I had built up
228
00:11:21.335 --> 00:11:24.035
so much experience and skill in being able to do.
229
00:11:24.695 --> 00:11:26.035
And it was like, this is perfect.
230
00:11:26.175 --> 00:11:30.145
And I launched it, and one person joined.
231
00:11:31.665 --> 00:11:35.645
And I'm not gonna lie, that was a huge bummer.
232
00:11:36.825 --> 00:11:38.635
That was really a challenge for me
233
00:11:39.065 --> 00:11:42.035
because I, I promoted this program,
234
00:11:43.575 --> 00:11:45.895
I gave it my all, you know, 100%.
235
00:11:45.905 --> 00:11:48.575
There was no, there was no wavering.
236
00:11:48.615 --> 00:11:51.295
I showed up from the beginning of the launch
237
00:11:51.875 --> 00:11:54.005
to the very last day of the launch.
238
00:11:54.785 --> 00:11:59.125
And, and I, I showed up as just my 100%
239
00:11:59.635 --> 00:12:03.165
best self believing and like manifesting all those people.
240
00:12:03.425 --> 00:12:05.045
And, and it was one person.
241
00:12:07.725 --> 00:12:11.885
And of course I had to, of course, I had to come
242
00:12:11.885 --> 00:12:15.635
to the point where I was okay with that, right?
243
00:12:15.655 --> 00:12:19.035
And I, I made the decision like, no,
244
00:12:19.135 --> 00:12:20.555
I'm not gonna cancel this program
245
00:12:20.665 --> 00:12:24.115
because there's one person, I'm gonna show up
246
00:12:24.175 --> 00:12:26.315
for this one person in this program
247
00:12:27.505 --> 00:12:29.565
and really give it my a hundred percent.
248
00:12:29.745 --> 00:12:30.925
I'm really gonna give it all.
249
00:12:31.625 --> 00:12:34.965
And that ended up really paying off, not just
250
00:12:34.965 --> 00:12:38.565
for my own personal, you know, being my best self
251
00:12:38.585 --> 00:12:40.245
and growing my resilience and,
252
00:12:40.465 --> 00:12:42.245
and becoming a stronger person
253
00:12:42.385 --> 00:12:44.645
and more of a match for what I really wanted
254
00:12:44.665 --> 00:12:46.845
to attract into my business.
255
00:12:47.505 --> 00:12:49.605
But it also helped me in revenue
256
00:12:49.605 --> 00:12:53.365
because I was able to take a lot of the recordings from
257
00:12:53.365 --> 00:12:56.445
that course, and I was able to sell them separately
258
00:12:56.745 --> 00:12:58.605
as passive programs.
259
00:12:59.075 --> 00:13:02.245
Some of them, maybe you have taken things like tentacles,
260
00:13:02.305 --> 00:13:04.565
my lead generation course coming out,
261
00:13:04.665 --> 00:13:05.965
my brand identity course.
262
00:13:06.585 --> 00:13:10.005
Um, these are some staples of my business at this point
263
00:13:10.005 --> 00:13:12.445
that a lot of people buy, buy passively.
264
00:13:13.025 --> 00:13:16.205
Um, which has made me passive revenue since then.
265
00:13:16.305 --> 00:13:18.725
But people also bought, you know, I sold,
266
00:13:18.815 --> 00:13:20.405
ended up selling deep marketing
267
00:13:20.405 --> 00:13:22.325
and the recordings passively later on.
268
00:13:22.325 --> 00:13:25.485
And people bought that, and I forget the exact numbers,
269
00:13:25.545 --> 00:13:28.125
but that ended up being something like 30%
270
00:13:28.125 --> 00:13:30.845
of my revenue last year, um,
271
00:13:30.945 --> 00:13:32.725
in total over the course of the year.
272
00:13:33.305 --> 00:13:36.565
And so, just as a note to those of you who
273
00:13:38.345 --> 00:13:41.385
consider wavering and consider not showing up for programs
274
00:13:41.385 --> 00:13:43.025
because you didn't get the result you wanted,
275
00:13:43.085 --> 00:13:44.625
or consider canceling launches
276
00:13:44.625 --> 00:13:46.625
because they're not going as well as you want to.
277
00:13:46.625 --> 00:13:51.515
It's just a reminder show up, be your best self.
278
00:13:54.315 --> 00:13:55.735
And even when you're disappointed,
279
00:13:55.795 --> 00:13:57.135
and even when it's really hard
280
00:13:57.135 --> 00:14:00.095
and you have this sort of battle going on inside yourself
281
00:14:00.155 --> 00:14:03.535
of, of your ego being bruised or disappointment
282
00:14:03.835 --> 00:14:07.645
or whatever, it's gonna pay off for you.
283
00:14:08.105 --> 00:14:11.285
It always pays off for you to make the decision
284
00:14:11.305 --> 00:14:12.485
to be your best self.
285
00:14:14.175 --> 00:14:19.095
So anyway, that launch, it was a thousand dollars program.
286
00:14:19.795 --> 00:14:23.135
So, but I made $1,500. Why?
287
00:14:23.365 --> 00:14:26.965
Because of my secret offer strategy.
288
00:14:27.155 --> 00:14:29.365
This is something I teach in, in the art
289
00:14:29.365 --> 00:14:30.605
of Selling secret offers.
290
00:14:30.745 --> 00:14:33.445
If you've done that, that masterclass, that workshop.
291
00:14:33.985 --> 00:14:38.195
But, um, this is where you sell more spots
292
00:14:38.215 --> 00:14:39.475
behind the scenes, right?
293
00:14:39.895 --> 00:14:42.955
So not only did I, I made the one sale for the program,
294
00:14:43.255 --> 00:14:45.155
but there were also other sales that happened
295
00:14:45.155 --> 00:14:48.155
behind the scenes because of my secret offer strategy.
296
00:14:48.505 --> 00:14:50.555
This is one of the things that I'm gonna let you know
297
00:14:51.035 --> 00:14:54.085
Towards the end of this episode about what are some
298
00:14:54.085 --> 00:14:56.885
of the non-negotiables that you wanna keep in your launches,
299
00:14:56.885 --> 00:14:59.045
and what are some of the variables that you wanna play
300
00:14:59.045 --> 00:15:01.485
with One of them, the secret offer strategy.
301
00:15:01.545 --> 00:15:04.125
You absolutely wanna have this, especially if
302
00:15:04.725 --> 00:15:06.065
you're a solo entrepreneur,
303
00:15:06.065 --> 00:15:08.705
and it takes a lot of your resources to launch, right?
304
00:15:09.285 --> 00:15:12.105
If it take, if you're, you know, spending a lot of time,
305
00:15:12.245 --> 00:15:13.905
or if you're putting money into something
306
00:15:13.925 --> 00:15:15.905
or you're making a brand new program
307
00:15:16.125 --> 00:15:17.745
and you're writing all new copy
308
00:15:17.885 --> 00:15:21.545
and things like that, you wanna conserve your resources.
309
00:15:21.565 --> 00:15:25.395
You want to make the most out of
310
00:15:25.395 --> 00:15:26.395
what you're putting out there.
311
00:15:26.615 --> 00:15:29.115
So the secret offer strategy is a non-negotiable.
312
00:15:29.115 --> 00:15:30.235
We're gonna go into that later.
313
00:15:30.945 --> 00:15:33.555
That was my first launch of the year. That was in January.
314
00:15:34.265 --> 00:15:36.075
That program lasted two months.
315
00:15:36.855 --> 00:15:41.175
And, um, and during that time,
316
00:15:41.575 --> 00:15:44.955
I was just promoting, I continued to promote the program
317
00:15:45.015 --> 00:15:46.995
and I was promoting my one-on-one coaching.
318
00:15:47.335 --> 00:15:51.375
And then in April, it was my birthday,
319
00:15:51.915 --> 00:15:54.295
the very beginning of April, April 3rd.
320
00:15:54.875 --> 00:15:59.615
And birthdays are a great vortex for a new start, right?
321
00:15:59.755 --> 00:16:04.745
And bringing in that magic of new beginnings
322
00:16:04.745 --> 00:16:08.265
and growth and calling in what you want for the next year.
323
00:16:08.605 --> 00:16:12.265
And I decided to run a flash sale
324
00:16:13.005 --> 00:16:17.265
on one of my courses that I had previously made in the past.
325
00:16:17.885 --> 00:16:19.745
And it had gotten amazing results
326
00:16:19.805 --> 00:16:20.945
and people really loved it.
327
00:16:20.945 --> 00:16:23.025
And I decided I'm gonna run a flash sale
328
00:16:23.245 --> 00:16:25.025
and I'm gonna launch this course.
329
00:16:25.805 --> 00:16:29.615
And, um, eight sales came in for that.
330
00:16:30.895 --> 00:16:33.915
So that was, of course, it wasn't that much money.
331
00:16:34.075 --> 00:16:37.385
I think it ended up being about $500, um,
332
00:16:37.775 --> 00:16:41.345
because it was quite low ticket and, and so on and so forth.
333
00:16:41.445 --> 00:16:43.865
But at that point, that was not about the money.
334
00:16:43.895 --> 00:16:48.265
That was about bringing back my confidence,
335
00:16:48.745 --> 00:16:51.925
bringing back my enthusiasm,
336
00:16:52.315 --> 00:16:54.365
like just basically going, okay,
337
00:16:54.365 --> 00:16:55.845
let's get back into launching.
338
00:16:55.975 --> 00:16:58.245
Let's have fun with launching. We love launching.
339
00:16:58.525 --> 00:17:00.565
Like, right? I'm talking to myself here.
340
00:17:01.185 --> 00:17:03.695
Um, and it was, it was a huge,
341
00:17:04.355 --> 00:17:06.415
it was a huge confidence booster.
342
00:17:06.435 --> 00:17:08.815
It was a huge momentum builder
343
00:17:09.595 --> 00:17:11.885
because here's the thing, I was already confident,
344
00:17:11.885 --> 00:17:15.365
but I had to remind myself that yes, I know how to sell.
345
00:17:15.545 --> 00:17:18.405
Yes, I know how to launch, I know what I'm doing here.
346
00:17:18.945 --> 00:17:22.045
And it just, like, it brought that physical right
347
00:17:22.685 --> 00:17:26.685
manifestation in of what I had been reiterating to myself
348
00:17:26.705 --> 00:17:29.725
and reassuring to myself and doing the inner work on that.
349
00:17:29.785 --> 00:17:31.565
And then that physical reality came
350
00:17:31.565 --> 00:17:33.405
and it's like, okay, eight sales, great.
351
00:17:33.475 --> 00:17:35.885
Like, I'm good to go now.
352
00:17:36.345 --> 00:17:38.645
I'm ready for the rest of the year. Let's bring it on.
353
00:17:39.305 --> 00:17:43.745
So after that, that was beginning of April in
354
00:17:48.235 --> 00:17:51.755
May, I think it was May, um,
355
00:17:52.895 --> 00:17:54.895
I decided to, I was like, okay,
356
00:17:54.965 --> 00:17:56.895
what other passive things do I have?
357
00:17:56.895 --> 00:17:59.975
Because I had built up some other, you know, offers
358
00:18:00.155 --> 00:18:02.535
and things that I had run master classes, courses
359
00:18:02.675 --> 00:18:07.055
and things the year before, even in my copywriting business.
360
00:18:07.055 --> 00:18:09.975
And I was like, I have this, you know, email course,
361
00:18:09.985 --> 00:18:13.975
which I created, and it's a really good high quality course.
362
00:18:14.235 --> 00:18:16.935
It really breaks down like everything I rewatch the
363
00:18:16.935 --> 00:18:18.095
modules, this is so good.
364
00:18:18.515 --> 00:18:20.855
And my sales page course that I had already created.
365
00:18:21.195 --> 00:18:22.615
So I said, let me make a bundle
366
00:18:22.795 --> 00:18:24.375
and let me just put those together
367
00:18:24.515 --> 00:18:27.615
and make it a great, you know, no brainer offer
368
00:18:27.715 --> 00:18:29.855
for everybody and I'm gonna launch this.
369
00:18:30.785 --> 00:18:35.045
So I launched that course and four people bought it
370
00:18:35.625 --> 00:18:39.065
and they were really happy about it, right?
371
00:18:39.095 --> 00:18:41.385
Like very positive testimonials.
372
00:18:41.385 --> 00:18:44.105
So, okay, again, like, here's another launch.
373
00:18:44.285 --> 00:18:46.745
People bought my courses, this is great.
374
00:18:47.445 --> 00:18:51.505
And then I got the idea to get creative
375
00:18:51.505 --> 00:18:52.945
with my one-on-one offer,
376
00:18:52.945 --> 00:18:55.785
because at the time, it wasn't selling as quickly
377
00:18:55.885 --> 00:18:59.505
as I would like, I think it had only made, um, one
378
00:18:59.505 --> 00:19:00.825
or two sales or something like that.
379
00:19:01.165 --> 00:19:04.065
And so I really wanted more one-on-one clients,
380
00:19:04.165 --> 00:19:07.205
but they weren't just like, they weren't just buying.
381
00:19:07.205 --> 00:19:09.085
They needed something smaller.
382
00:19:09.115 --> 00:19:10.605
They needed a taste of my work.
383
00:19:10.605 --> 00:19:13.605
They needed an opportunity to build that trust with me
384
00:19:13.665 --> 00:19:17.205
to have a, a smaller bit of a commitment with me in order
385
00:19:17.305 --> 00:19:20.365
to, to be able to invest, you know,
386
00:19:20.665 --> 00:19:22.485
$6,000 in working with me.
387
00:19:23.945 --> 00:19:26.565
So, um, I, I got creative.
388
00:19:27.045 --> 00:19:31.515
I did this one-on-one Voxer week of coaching.
389
00:19:31.525 --> 00:19:33.795
Maybe some of you listening to this even bought it.
390
00:19:33.795 --> 00:19:35.355
It's called Supercharge Your Content.
391
00:19:36.335 --> 00:19:38.635
And I went out and I did that launch,
392
00:19:38.815 --> 00:19:41.915
and that one really was a hit.
393
00:19:42.415 --> 00:19:44.195
10 people ended up buying this.
394
00:19:45.015 --> 00:19:46.155
So it was so fun
395
00:19:46.155 --> 00:19:48.395
because over the, the course of the next month,
396
00:19:48.555 --> 00:19:51.515
I was coaching 10 new clients all of a sudden, which was,
397
00:19:51.935 --> 00:19:54.715
um, it was a lot, but it was also incredibly exciting.
398
00:19:54.955 --> 00:19:56.195
'cause it was like, this is what I've been
399
00:19:56.225 --> 00:19:57.795
wanting all year so far.
400
00:19:57.815 --> 00:19:59.555
It was like the middle of the year.
401
00:19:59.575 --> 00:20:01.235
And what was so fun about that
402
00:20:02.135 --> 00:20:04.675
is I finished up the lunch while I was in
403
00:20:04.975 --> 00:20:06.275
France with my niece.
404
00:20:06.515 --> 00:20:10.315
I treated her to a trip for her high school graduation
405
00:20:10.455 --> 00:20:13.275
to France because she'd been learning, you know,
406
00:20:13.275 --> 00:20:14.635
French all through high school.
407
00:20:14.815 --> 00:20:17.715
And, um, that was just, it's always been a dream of mine
408
00:20:17.775 --> 00:20:20.675
to take my nieces and nephews traveling
409
00:20:20.675 --> 00:20:21.795
and let them see the world.
410
00:20:21.895 --> 00:20:24.675
My brothers and sisters, they don't travel much.
411
00:20:24.975 --> 00:20:29.475
Um, and so I just wanted to give those kids a chance of, of
412
00:20:30.395 --> 00:20:31.835
a chance to see like my life
413
00:20:31.855 --> 00:20:33.595
and something that's really important to me
414
00:20:33.595 --> 00:20:36.405
and let them experience some new things in the world.
415
00:20:36.585 --> 00:20:40.045
And so that was a big manifestation come to reality as well.
416
00:20:40.055 --> 00:20:44.445
Being with my niece in France, an all expenses paid trip
417
00:20:44.825 --> 00:20:47.445
by me for her as a present.
418
00:20:48.105 --> 00:20:50.795
And about half of the sales from
419
00:20:50.795 --> 00:20:53.875
that launch came in while I was in France, you know,
420
00:20:54.055 --> 00:20:58.985
and, um, it just, it, it's just a testament to
421
00:20:58.985 --> 00:21:02.305
how easy launching can be when you let it be simple
422
00:21:02.365 --> 00:21:03.545
and when you let it be easy.
423
00:21:03.865 --> 00:21:08.625
I go over this in my class launch with ease.
424
00:21:08.725 --> 00:21:09.865
If you don't have that yet,
425
00:21:09.865 --> 00:21:11.465
you're gonna wanna make sure you get it.
426
00:21:11.605 --> 00:21:15.715
But, um, being able to go out
427
00:21:15.715 --> 00:21:16.915
and live your life, right?
428
00:21:17.175 --> 00:21:18.595
Do the things that you dream of doing.
429
00:21:18.715 --> 00:21:20.715
I wanted to create these memories with my niece.
430
00:21:20.715 --> 00:21:22.835
It was really important to me to be able
431
00:21:22.835 --> 00:21:24.435
to bring her traveling with me
432
00:21:24.435 --> 00:21:26.475
and for us to have that experience together.
433
00:21:27.095 --> 00:21:30.275
Um, just to like send her off, you know, into college,
434
00:21:30.505 --> 00:21:35.365
into the world as an adult with this experience of seeing
435
00:21:35.365 --> 00:21:36.765
what the world is like out there
436
00:21:36.765 --> 00:21:38.365
and seeing things that are different than
437
00:21:38.425 --> 00:21:39.805
she has always known.
438
00:21:39.805 --> 00:21:43.765
Growing up in her small town in Oregon, USA,
439
00:21:44.705 --> 00:21:49.215
um, and at the same time being able to make five sales
440
00:21:49.315 --> 00:21:50.455
and have a big launch.
441
00:21:50.715 --> 00:21:54.095
And, um, I wrote, I think I wrote down the number of that,
442
00:21:54.235 --> 00:21:58.855
let me check my notes here just to keep in the theme of
443
00:21:58.855 --> 00:21:59.855
how much this was.
444
00:22:00.235 --> 00:22:01.855
So that launch ended up being
445
00:22:03.325 --> 00:22:08.145
2,570 plus upgrades ended up
446
00:22:08.145 --> 00:22:09.545
being about 3000.
447
00:22:09.645 --> 00:22:13.065
So we're now up from a $1,500 launch
448
00:22:13.125 --> 00:22:14.705
to a $3,000 launch.
449
00:22:14.805 --> 00:22:16.185
So results are doubled.
450
00:22:16.765 --> 00:22:20.105
And let's move on to the next one to continue just going
451
00:22:20.105 --> 00:22:22.985
through and, and checking out this formula of
452
00:22:23.005 --> 00:22:24.945
how this five x happened.
453
00:22:25.325 --> 00:22:29.635
So the next launch was that August,
454
00:22:30.415 --> 00:22:32.315
and I launched my mastermind.
455
00:22:32.935 --> 00:22:35.955
And that mastermind was the, of course,
456
00:22:35.975 --> 00:22:38.515
the highest ticket thing that I launched up to that point.
457
00:22:39.215 --> 00:22:43.675
It was, um, well there were some varying price points
458
00:22:43.675 --> 00:22:45.515
because there were some that were, um,
459
00:22:45.515 --> 00:22:46.755
cheaper in the presale
460
00:22:46.755 --> 00:22:47.875
and then some that got
461
00:22:47.875 --> 00:22:49.675
to be more once the price raised a bit.
462
00:22:50.135 --> 00:22:51.915
But then that launch came
463
00:22:51.975 --> 00:22:54.955
and that ended up being, checking my numbers here,
464
00:22:55.535 --> 00:22:59.315
it ended up being 6,000 with the regular price
465
00:22:59.375 --> 00:23:02.515
and then with upgrades, with the secret offer strategy
466
00:23:03.085 --> 00:23:06.035
ended up getting to $8,000.
467
00:23:09.445 --> 00:23:12.785
So there we go. Eight x results.
468
00:23:13.085 --> 00:23:16.665
Uh, no, five x results within eight months.
469
00:23:18.505 --> 00:23:22.405
And this is something that is so important for me to share
470
00:23:22.405 --> 00:23:27.165
with you all because most entrepreneurs,
471
00:23:27.885 --> 00:23:31.245
business owners, coaches, um, healers,
472
00:23:31.565 --> 00:23:33.645
whatever you call yourself, if you're selling something
473
00:23:33.665 --> 00:23:38.235
online, most people will not stick
474
00:23:38.235 --> 00:23:39.755
with the game for this long.
475
00:23:40.905 --> 00:23:44.375
Eight months is not a long time when you look
476
00:23:44.375 --> 00:23:45.405
at it in a big picture.
477
00:23:46.185 --> 00:23:47.605
Uh, and it's not a long time.
478
00:23:47.665 --> 00:23:49.965
If you could just know right now, you could be like, well,
479
00:23:49.965 --> 00:23:51.805
in eight months I'm gonna make five times
480
00:23:51.875 --> 00:23:52.965
more than I make now.
481
00:23:53.275 --> 00:23:54.885
It'd be a lot easier to stick with it,
482
00:23:54.885 --> 00:23:57.205
but we don't get to know that ahead of time, right?
483
00:23:57.585 --> 00:24:01.445
We don't get to know, I could have been stuck at $1,000
484
00:24:01.525 --> 00:24:03.925
launches for years.
485
00:24:04.585 --> 00:24:07.085
Who knows, we can't predict the future. We don't know.
486
00:24:07.585 --> 00:24:11.485
And yet, because of the principles of
487
00:24:12.365 --> 00:24:14.925
manifestation that I believe so much in, in acting
488
00:24:15.065 --> 00:24:17.645
as if the results are already happening in order
489
00:24:17.645 --> 00:24:19.125
to call them into my reality
490
00:24:19.315 --> 00:24:23.805
because of the very strong inner mindset work
491
00:24:23.915 --> 00:24:26.985
that I did and, and do and,
492
00:24:27.045 --> 00:24:31.265
and continue to do that allow me to continue to show up
493
00:24:31.285 --> 00:24:34.305
as my best self and continue to believe in myself
494
00:24:34.365 --> 00:24:37.025
and have that self validation and, and all of that.
495
00:24:37.025 --> 00:24:40.025
It, it's like that resilience is so important
496
00:24:40.325 --> 00:24:43.825
and so key, those, that energetic piece on top
497
00:24:43.825 --> 00:24:47.185
of the strategy is it's a non-negotiable.
498
00:24:48.475 --> 00:24:51.855
Having a strong energetic foundation,
499
00:24:52.295 --> 00:24:53.815
a strong mindset foundation,
500
00:24:54.195 --> 00:24:57.655
should be your main non-negotiable piece in your launch
501
00:24:57.675 --> 00:24:58.775
and business strategy.
502
00:24:58.775 --> 00:25:00.975
It's absolutely something you have to work on.
503
00:25:01.475 --> 00:25:05.855
In my program, multiply, we do talk about that.
504
00:25:05.915 --> 00:25:09.175
We talk about the energetics of a successful launch
505
00:25:09.315 --> 00:25:11.175
and not just a successful launch,
506
00:25:11.315 --> 00:25:12.935
but a business that
507
00:25:13.745 --> 00:25:16.675
exponentially grows your launch results over time.
508
00:25:17.695 --> 00:25:21.915
Um, so that's the per, that's the first piece is
509
00:25:21.915 --> 00:25:23.835
that most people will give up.
510
00:25:24.345 --> 00:25:29.065
Most people will say, well, that strategy didn't work,
511
00:25:29.165 --> 00:25:32.145
and they'll scrap it and they'll start all over again
512
00:25:32.145 --> 00:25:34.505
with something new and they'll hire a new coach
513
00:25:34.505 --> 00:25:36.745
and they'll buy a new course and they'll try all these
514
00:25:36.745 --> 00:25:39.465
different things and they're just constantly starting
515
00:25:39.525 --> 00:25:41.145
and stopping and starting and stopping.
516
00:25:41.805 --> 00:25:45.995
Or they will, they will have such low amount
517
00:25:46.175 --> 00:25:49.315
of emotional resilience that if a launch goes poorly,
518
00:25:49.785 --> 00:25:52.795
they will fall into an exhaustion and be burnt out
519
00:25:52.895 --> 00:25:55.635
and not show up in their business for months after that,
520
00:25:56.295 --> 00:25:59.905
and then continue to be in stopping and starting mode.
521
00:25:59.905 --> 00:26:01.745
Because then once they get the motivation again
522
00:26:01.745 --> 00:26:02.785
and they come and they show up,
523
00:26:02.805 --> 00:26:05.785
it just repeats the same unhelpful pattern over
524
00:26:05.785 --> 00:26:08.665
and over again and they don't improve the, the results.
525
00:26:10.015 --> 00:26:14.085
Or they would just say, well, then launching isn't
526
00:26:14.085 --> 00:26:15.485
for me then in that case,
527
00:26:16.025 --> 00:26:19.365
and they'll just continue to do their DM sales or,
528
00:26:19.425 --> 00:26:21.845
or whatever it is that they're doing, like
529
00:26:21.865 --> 00:26:24.845
to grow their business that they don't really like instead
530
00:26:24.845 --> 00:26:27.565
of going all in on their desire, right?
531
00:26:27.665 --> 00:26:30.925
If you have this desire to be able to launch programs,
532
00:26:31.345 --> 00:26:36.095
to launch offers, to have those kinds of scalable, that
533
00:26:36.655 --> 00:26:38.935
scalable income that comes into your business
534
00:26:39.145 --> 00:26:41.175
where you can be making passive sales
535
00:26:41.235 --> 00:26:43.285
and group programs where you're not right.
536
00:26:43.615 --> 00:26:47.975
Exchanging so much of your, your hourly time for money,
537
00:26:48.895 --> 00:26:50.275
if that's what you desire
538
00:26:50.295 --> 00:26:52.635
and that's what you want, you've gotta go all in on it.
539
00:26:52.695 --> 00:26:56.035
You can't just try it one time and then give up anyway.
540
00:27:00.715 --> 00:27:03.455
That's the aspect of the strategy that's non-negotiable.
541
00:27:03.455 --> 00:27:06.055
There are a couple other aspects of the strategy.
542
00:27:06.715 --> 00:27:11.095
So one that I just barely touched on is my strategy stayed
543
00:27:11.785 --> 00:27:15.215
relatively the same throughout all those launches.
544
00:27:15.965 --> 00:27:19.925
So one of the things that helped is that I had a lot
545
00:27:19.925 --> 00:27:22.085
of experience in launching prior to this.
546
00:27:22.285 --> 00:27:25.005
I launched for a lot of different business owners.
547
00:27:25.245 --> 00:27:27.805
I had a lot of different strategies up my sleeve
548
00:27:27.805 --> 00:27:30.525
and in my mind, but I had not only seen them work
549
00:27:31.075 --> 00:27:32.605
from a distance, right?
550
00:27:32.625 --> 00:27:34.725
You can see a coach you admire doing something
551
00:27:34.725 --> 00:27:36.125
and go, well, it's working for them,
552
00:27:36.125 --> 00:27:37.245
maybe it'll work for me.
553
00:27:37.425 --> 00:27:40.445
But I actually done those launches and been a part of them
554
00:27:40.585 --> 00:27:43.245
and, and seen the behind the scenes
555
00:27:43.305 --> 00:27:46.205
and known, you know, what it really takes to implement them
556
00:27:46.225 --> 00:27:47.805
and what the results should look like.
557
00:27:47.925 --> 00:27:49.665
I knew what, you know,
558
00:27:49.665 --> 00:27:51.825
like conversion rate percentages should look
559
00:27:51.825 --> 00:27:52.865
like and that kind of thing.
560
00:27:54.265 --> 00:27:56.545
Excuse me. So
561
00:27:56.855 --> 00:27:59.745
that also increased my confidence in my ability to go,
562
00:27:59.865 --> 00:28:01.305
I know this strategy is gonna work.
563
00:28:01.545 --> 00:28:02.985
I know I know how to do this.
564
00:28:03.365 --> 00:28:04.905
And so I was able to keep going.
565
00:28:05.445 --> 00:28:08.785
Um, and I will tell you what the basic elements
566
00:28:08.925 --> 00:28:11.065
of this strategy was.
567
00:28:11.165 --> 00:28:16.075
The basic elements were introduce people into
568
00:28:17.975 --> 00:28:20.195
one, a taste of working with you
569
00:28:21.795 --> 00:28:25.295
and two, like your energetic vortex.
570
00:28:26.115 --> 00:28:28.615
So that happens with a free
571
00:28:28.835 --> 00:28:33.055
or low ticket event, typically beforehand something live.
572
00:28:33.155 --> 00:28:34.775
It was always live in my case.
573
00:28:35.115 --> 00:28:37.855
Um, because live allows people to
574
00:28:40.045 --> 00:28:44.935
be a part of that energy to like be with me face
575
00:28:44.955 --> 00:28:48.095
to face, not just getting value, getting education,
576
00:28:48.235 --> 00:28:51.015
but actually getting me getting to know me, getting to be
577
00:28:51.015 --> 00:28:52.935
with me, getting to experience what it's like
578
00:28:53.315 --> 00:28:56.935
to be on a call with me, getting to ask their questions,
579
00:28:56.935 --> 00:28:57.935
having me answer them.
580
00:28:58.315 --> 00:29:00.135
Um, us getting to know each other.
581
00:29:00.895 --> 00:29:02.415
I do that on my live events.
582
00:29:03.055 --> 00:29:04.815
I am talking to the people there.
583
00:29:05.035 --> 00:29:06.935
I'm asking people to introduce themselves.
584
00:29:07.135 --> 00:29:08.655
I wanna know what their businesses are.
585
00:29:08.815 --> 00:29:10.215
I wanna know why they're here.
586
00:29:10.335 --> 00:29:11.655
I wanna know what they wanna learn.
587
00:29:11.855 --> 00:29:13.775
I wanna know what their questions are.
588
00:29:14.155 --> 00:29:15.735
And so I'm getting to know people
589
00:29:15.755 --> 00:29:17.935
and talking to them in those live events
590
00:29:18.665 --> 00:29:22.635
because connection is super important to me.
591
00:29:22.665 --> 00:29:24.355
It's a very strong value of mine.
592
00:29:24.815 --> 00:29:28.665
And people buy when they're connected to you.
593
00:29:29.315 --> 00:29:30.365
They don't just buy
594
00:29:30.365 --> 00:29:31.965
because they're like, oh, that's a good tip.
595
00:29:31.965 --> 00:29:34.285
That's something I wanna learn. Let me learn it.
596
00:29:34.705 --> 00:29:37.365
If they were doing that, they could just go on like Udemy
597
00:29:37.365 --> 00:29:38.405
and buy something cheaper.
598
00:29:38.435 --> 00:29:40.245
They could go on, right?
599
00:29:40.245 --> 00:29:42.725
They could go buy somebody's passive course, whatever,
600
00:29:42.745 --> 00:29:44.245
but why would they wanna choose me?
601
00:29:44.305 --> 00:29:45.365
Why would they choose me?
602
00:29:45.725 --> 00:29:48.845
Somebody who's not like a famous Amy Porterfield,
603
00:29:48.895 --> 00:29:52.245
Marie Forleo, whoever all these people are like,
604
00:29:52.465 --> 00:29:55.005
why wouldn't they just go buy something from them who have
605
00:29:55.605 --> 00:29:57.325
thousands and thousands of testimonials?
606
00:29:57.325 --> 00:30:00.505
Why would they choose me? Because they showed up live
607
00:30:00.525 --> 00:30:02.385
and they got to know me and I got to know them,
608
00:30:02.445 --> 00:30:04.065
and they got to see that I care about them,
609
00:30:04.085 --> 00:30:05.505
and they got to ask me questions,
610
00:30:05.525 --> 00:30:08.945
and they got to hear how I offer a different perspective
611
00:30:09.095 --> 00:30:10.105
than most people do.
612
00:30:10.455 --> 00:30:13.025
That is why most people tell me that they hire me
613
00:30:13.025 --> 00:30:15.505
to this day, is they are always telling me.
614
00:30:16.505 --> 00:30:19.975
There was something that really stopped me in my tracks
615
00:30:19.975 --> 00:30:22.615
about the way you talk about marketing, the way
616
00:30:22.615 --> 00:30:24.735
that you explain things, the perspective
617
00:30:24.805 --> 00:30:27.295
that you have on things, the way you create content,
618
00:30:27.475 --> 00:30:30.295
the way you express yourself online, the way you show,
619
00:30:30.885 --> 00:30:32.935
show up, the way your energy is.
620
00:30:33.715 --> 00:30:35.135
That's why they buy from me
621
00:30:36.925 --> 00:30:39.335
because I show them how I'm different.
622
00:30:41.255 --> 00:30:45.995
So anyway, that entry level event, entry level live event,
623
00:30:47.455 --> 00:30:49.655
introducing people, getting them into the energy,
624
00:30:50.615 --> 00:30:52.375
building up the momentum and excitement,
625
00:30:52.635 --> 00:30:54.655
and then launching the bigger program
626
00:30:55.195 --> 00:30:58.975
and by a bigger program that varied, right?
627
00:30:59.355 --> 00:31:02.795
It started out with a $1,000 program,
628
00:31:03.705 --> 00:31:06.115
then it was I think like a
629
00:31:07.235 --> 00:31:08.945
$50 course,
630
00:31:09.205 --> 00:31:12.745
and then it was $133 course,
631
00:31:12.885 --> 00:31:17.425
and then it was a $200 course or program.
632
00:31:18.165 --> 00:31:21.645
And then it was like a, what was it?
633
00:31:21.645 --> 00:31:26.045
Something like a, a two or $3,000 program after that.
634
00:31:26.185 --> 00:31:30.605
So those, um, those numbers really varied,
635
00:31:30.945 --> 00:31:33.365
but that structure stayed the same.
636
00:31:33.595 --> 00:31:35.605
Another thing that varied was I played
637
00:31:35.605 --> 00:31:40.085
with having those opening offers being free or low ticket.
638
00:31:40.585 --> 00:31:43.765
So I played with those sometimes I played with doing one,
639
00:31:43.765 --> 00:31:45.565
sometimes I played with doing two.
640
00:31:46.285 --> 00:31:48.245
I played with the timing of the launches.
641
00:31:48.245 --> 00:31:50.965
Sometimes I would, I did the launch at a couple
642
00:31:50.965 --> 00:31:52.685
weeks, a few days.
643
00:31:52.955 --> 00:31:56.005
Sometimes I played with doing it for a whole month.
644
00:31:56.935 --> 00:31:59.795
So those were the ti the the timing were
645
00:31:59.825 --> 00:32:01.035
also things that I played with.
646
00:32:01.135 --> 00:32:04.555
The pricing were things that I played with the free
647
00:32:04.655 --> 00:32:07.115
to paid ratio were things that I played with.
648
00:32:08.165 --> 00:32:10.775
Yeah, I played with offering additional bonuses
649
00:32:10.955 --> 00:32:12.255
and having them expire.
650
00:32:12.875 --> 00:32:17.695
Um, so we can do things like you can do discounts,
651
00:32:17.715 --> 00:32:20.375
you can do early bird pricing, you can do bonuses.
652
00:32:20.695 --> 00:32:21.735
I played with those too.
653
00:32:22.015 --> 00:32:24.215
I incorporated those into my strategies.
654
00:32:24.315 --> 00:32:27.845
And I, and I, you know, went with the flow, went
655
00:32:27.845 --> 00:32:30.085
with my inspiration, went with things I wanted to try,
656
00:32:30.085 --> 00:32:31.405
things I was curious about.
657
00:32:31.475 --> 00:32:34.925
That was another thing. I played with a non-negotiable,
658
00:32:36.275 --> 00:32:39.485
was always selling behind the scenes, which is
659
00:32:39.485 --> 00:32:41.365
what I teach in the Art of Selling Secret offers.
660
00:32:41.545 --> 00:32:46.135
If you haven't done that yet, it's a, a complete must
661
00:32:46.715 --> 00:32:48.255
do for every entrepreneur.
662
00:32:48.255 --> 00:32:50.735
It's just $97. So if you want it, let me know.
663
00:32:51.315 --> 00:32:53.975
Um, selling behind the scenes, like I said,
664
00:32:53.995 --> 00:32:55.495
it serves your resources.
665
00:32:55.495 --> 00:32:58.375
It gets you more money for what you're doing.
666
00:32:59.795 --> 00:33:03.405
This is actually the, the launch after that, right?
667
00:33:03.505 --> 00:33:05.925
In September, I launched again, I launched my program,
668
00:33:06.485 --> 00:33:08.005
multiply, uh, right?
669
00:33:08.005 --> 00:33:11.965
Because after I just five x my launch results in eight
670
00:33:11.965 --> 00:33:14.485
months, of course I wanna teach other people how to do that.
671
00:33:14.835 --> 00:33:17.165
This was my second round of this program.
672
00:33:17.905 --> 00:33:20.005
Um, and I was really excited to teach that
673
00:33:20.825 --> 00:33:22.515
this strategy played out.
674
00:33:22.585 --> 00:33:26.075
Like it could not be a better testimonial for this strategy
675
00:33:26.075 --> 00:33:30.555
because that launch would've been only $3,000.
676
00:33:31.135 --> 00:33:35.035
But because of my art of selling secret offers strategy,
677
00:33:35.255 --> 00:33:36.755
it ended up being a
678
00:33:36.905 --> 00:33:40.435
$16,500 launch.
679
00:33:41.175 --> 00:33:44.435
So we are not just talking about like an extra 10%.
680
00:33:44.525 --> 00:33:46.475
We're not talking about an extra couple
681
00:33:46.475 --> 00:33:47.795
hundred bucks here and there.
682
00:33:47.985 --> 00:33:49.075
Sometimes it is, yeah,
683
00:33:49.075 --> 00:33:50.315
if you have a really low ticket offer.
684
00:33:50.375 --> 00:33:54.785
But we're talking, actually,
685
00:33:55.845 --> 00:33:58.565
I said I five x my results in eight months,
686
00:33:58.745 --> 00:34:03.525
but I actually 16 xed my results in nine months
687
00:34:05.215 --> 00:34:06.755
or 10, it may have been 10 months,
688
00:34:08.165 --> 00:34:11.745
but things really did, did take off exponentially
689
00:34:11.745 --> 00:34:12.865
with my business at that point.
690
00:34:12.945 --> 00:34:16.515
I went on to have 10 K month in cash.
691
00:34:16.775 --> 00:34:20.875
Um, making consistent seven months for the last for,
692
00:34:20.975 --> 00:34:22.995
for quite a while now, you know,
693
00:34:23.355 --> 00:34:25.235
averaging sometimes more, sometimes less.
694
00:34:25.775 --> 00:34:29.895
And, um, and of course being able to leave and, and go
695
00:34:29.895 --> 00:34:31.255
and travel and, and all of this.
696
00:34:31.255 --> 00:34:35.295
And it's like, this is what the long term
697
00:34:36.645 --> 00:34:41.385
results look like in your business when you stick
698
00:34:41.385 --> 00:34:43.025
with a strategy that you know works
699
00:34:43.605 --> 00:34:45.945
and you continue to tweak and,
700
00:34:46.125 --> 00:34:48.265
and improve that strategy over time.
701
00:34:48.655 --> 00:34:51.185
Everybody asks me the question, well, how do I know?
702
00:34:52.015 --> 00:34:53.935
With all those variables, right?
703
00:34:53.935 --> 00:34:55.255
Those things that you play with,
704
00:34:55.395 --> 00:34:56.735
how do you know if something worked?
705
00:34:56.875 --> 00:34:58.135
How do you know if it didn't?
706
00:34:58.235 --> 00:34:59.935
How do you know if if it didn't work?
707
00:34:59.995 --> 00:35:01.615
And, and you should still trust it
708
00:35:01.615 --> 00:35:04.095
and go for it Again, how should you know, um,
709
00:35:04.235 --> 00:35:06.415
if you should scrap something and try something else?
710
00:35:06.685 --> 00:35:09.895
When when's the time to change gears and pivot and,
711
00:35:09.915 --> 00:35:11.695
and know that something's not working
712
00:35:11.755 --> 00:35:15.845
and try it again, I do go over that and multiply as well.
713
00:35:15.905 --> 00:35:19.885
We have one module on how to analyze your launch, how
714
00:35:19.885 --> 00:35:22.845
to analyze your copy, how to analyze your statistics, how
715
00:35:22.845 --> 00:35:25.125
to, to audit your energy even.
716
00:35:25.665 --> 00:35:28.085
Um, because the other thing is we want your launches
717
00:35:28.085 --> 00:35:30.525
to get easier and easier for you as time goes by.
718
00:35:31.305 --> 00:35:33.965
That's the goal. We don't want them to get more complicated.
719
00:35:34.065 --> 00:35:35.445
We don't wanna add more bells
720
00:35:35.445 --> 00:35:37.645
and whistles, more strategic things.
721
00:35:37.745 --> 00:35:39.885
We don't wanna, you know, constantly have
722
00:35:39.885 --> 00:35:42.245
to be adding more team if that's not what you wanna do.
723
00:35:42.865 --> 00:35:45.085
We want them to keep getting simpler for you,
724
00:35:45.345 --> 00:35:47.485
to keep getting easier, to keep getting more fun.
725
00:35:47.505 --> 00:35:49.885
And we do that by auditing the energy.
726
00:35:50.875 --> 00:35:53.375
We do that by auditing what actually worked well
727
00:35:53.375 --> 00:35:56.415
for you in terms of how you felt and how you enjoyed it
728
00:35:56.475 --> 00:35:57.655
and that kind of thing.
729
00:35:57.915 --> 00:36:00.535
So we blend that with the strategic piece as well.
730
00:36:00.965 --> 00:36:02.295
That happens in multiply.
731
00:36:03.035 --> 00:36:06.875
So in here I've mentioned a lot of different,
732
00:36:07.785 --> 00:36:11.305
I've, I've listed you some, some
733
00:36:12.435 --> 00:36:15.055
non-negotiables to include in every launch.
734
00:36:15.065 --> 00:36:16.655
Those include strategic things,
735
00:36:16.655 --> 00:36:18.775
those include mindset and energy things.
736
00:36:19.405 --> 00:36:22.175
I've listed some variables that you can play with.
737
00:36:22.715 --> 00:36:26.455
Um, I've peppered in letting you know about some
738
00:36:26.455 --> 00:36:27.975
different trainings that you can take.
739
00:36:28.435 --> 00:36:29.695
So the thing with my program
740
00:36:30.215 --> 00:36:33.415
Multiply is it is my full program on launching.
741
00:36:34.005 --> 00:36:37.095
It's where I teach you, um, not just the copy,
742
00:36:37.235 --> 00:36:42.055
but also how these different strategies all work together so
743
00:36:42.055 --> 00:36:43.575
that you can mix and match
744
00:36:43.875 --> 00:36:46.055
and you can decide what works the best for you.
745
00:36:46.055 --> 00:36:48.935
Because it's not about you copying my strategy.
746
00:36:49.045 --> 00:36:51.735
It's not about you saying, okay, so I want Mia
747
00:36:51.735 --> 00:36:53.655
to list out everything she did in every launch
748
00:36:53.655 --> 00:36:55.255
and I'm gonna do exactly the same thing.
749
00:36:55.495 --> 00:36:56.695
'cause each person is different.
750
00:36:57.045 --> 00:37:01.495
Each person has a different, um, energetic capacity, right?
751
00:37:01.515 --> 00:37:04.095
If you're into human design, some people are projectors,
752
00:37:04.095 --> 00:37:05.375
some people are generators.
753
00:37:05.715 --> 00:37:07.335
Uh, if you're into astrology, right?
754
00:37:07.335 --> 00:37:09.455
There are some people who are like those quote
755
00:37:09.655 --> 00:37:10.815
unquote lazy Taurus.
756
00:37:10.825 --> 00:37:12.895
There are some people who are like Aries,
757
00:37:12.995 --> 00:37:14.775
who are more go-getter and
758
00:37:14.835 --> 00:37:17.215
and love to be in action all the time.
759
00:37:17.505 --> 00:37:20.335
There. There's people who are moms who
760
00:37:21.175 --> 00:37:23.185
have very limited amount of spare time.
761
00:37:23.485 --> 00:37:25.785
You have small kids, you have school runs to do
762
00:37:25.805 --> 00:37:27.225
and sports games to go to.
763
00:37:27.225 --> 00:37:31.225
There are people who are traveling full-time like I am
764
00:37:31.365 --> 00:37:32.465
now at the moment.
765
00:37:32.645 --> 00:37:35.985
You know, I'm only working, uh, you know, a few days a week
766
00:37:36.125 --> 00:37:39.185
and the other days I'm out like exploring and driving
767
00:37:39.245 --> 00:37:41.185
and hiking and camping and all of this stuff.
768
00:37:41.725 --> 00:37:45.535
Um, there are people with all different kinds of schedules
769
00:37:45.535 --> 00:37:49.575
and energetic capacities and preferences and personalities
770
00:37:49.715 --> 00:37:52.895
and ways that you like showing up and things you enjoy doing
771
00:37:52.915 --> 00:37:54.135
and ways you like to create
772
00:37:54.155 --> 00:37:56.415
and ways you like to express yourself and make content.
773
00:37:56.685 --> 00:38:00.615
It's all different. So the way that I teach these strategies
774
00:38:00.615 --> 00:38:03.135
and multiply are you get to mix and match
775
00:38:03.235 --> 00:38:06.655
and then I give you the tools to go back and analyze
776
00:38:06.675 --> 00:38:09.095
and tweak and make adjustments and shift things
777
00:38:09.155 --> 00:38:10.935
and make your copy work for you
778
00:38:10.955 --> 00:38:12.775
and express yourself in the way that
779
00:38:13.005 --> 00:38:17.015
that is the most effective way for you to express yourself
780
00:38:17.835 --> 00:38:20.375
to the people who are the right fit to work with you.
781
00:38:22.655 --> 00:38:25.475
You can also mix and match some of the trainings in here.
782
00:38:25.725 --> 00:38:29.195
There are about four different ones of the trainings out
783
00:38:29.195 --> 00:38:33.435
of I think 13 or 14 that you can buy on their own.
784
00:38:34.015 --> 00:38:36.875
So if you're not ready to invest in the full program right
785
00:38:36.895 --> 00:38:38.835
now, there are some of the trainings
786
00:38:38.835 --> 00:38:39.995
that you can buy on their own
787
00:38:40.095 --> 00:38:43.025
and you can get, you can learn really important
788
00:38:43.025 --> 00:38:44.225
lessons from those.
789
00:38:44.735 --> 00:38:46.945
It's not just about getting a taste of work with me.
790
00:38:46.945 --> 00:38:49.665
It's about actually getting solid strategies
791
00:38:49.665 --> 00:38:52.065
and really learning things, being able to take them
792
00:38:52.085 --> 00:38:54.745
and apply them and see results with them and see changes.
793
00:38:56.575 --> 00:39:00.395
And whatever you may have bought that is a part of multiply,
794
00:39:00.455 --> 00:39:01.795
you get to cash in
795
00:39:02.135 --> 00:39:05.115
and get that subtracted from your investment when you are
796
00:39:05.115 --> 00:39:08.435
ready to go all in on the multiply program.
797
00:39:09.985 --> 00:39:13.885
So right now you can buy the trainings and modules
798
00:39:13.985 --> 00:39:15.525
and everything, the worksheets,
799
00:39:15.625 --> 00:39:17.045
the resources and everything.
800
00:39:17.045 --> 00:39:19.605
You can buy all of that passively, go
801
00:39:19.605 --> 00:39:21.085
through the coursework yourself,
802
00:39:21.425 --> 00:39:24.445
and then you can get free access to join us
803
00:39:24.445 --> 00:39:26.205
for the next live version of the program.
804
00:39:26.585 --> 00:39:29.165
And that's gonna happen this fall.
805
00:39:30.045 --> 00:39:31.365
I have big plans for this.
806
00:39:31.785 --> 00:39:34.085
The way that I launch continues to evolve
807
00:39:34.105 --> 00:39:37.045
and continues to get better and better and better and more
808
00:39:37.045 --> 00:39:40.605
and more profitable and more and more fun all the time.
809
00:39:41.265 --> 00:39:42.565
So I have a lot
810
00:39:42.565 --> 00:39:44.085
of really exciting things we're gonna
811
00:39:44.085 --> 00:39:45.205
be adding to this program.
812
00:39:45.485 --> 00:39:47.405
A lot of elements to be getting support with me.
813
00:39:47.865 --> 00:39:50.145
Um, all of that stuff.
814
00:39:50.365 --> 00:39:52.505
So you can get the program now
815
00:39:53.305 --> 00:39:55.705
I have it on a super extended payment plan.
816
00:39:55.725 --> 00:39:59.945
You can get started for just 2 22 a month for now.
817
00:40:01.015 --> 00:40:02.755
And then, like I said, you get access
818
00:40:02.755 --> 00:40:04.915
to the full next version of the live program.
819
00:40:05.015 --> 00:40:06.595
So it's like you're getting two programs
820
00:40:06.695 --> 00:40:08.075
for the price of one.
821
00:40:08.505 --> 00:40:12.635
It's amazing. This, I, I mean, if you want
822
00:40:12.775 --> 00:40:14.595
to launch things in your business
823
00:40:14.655 --> 00:40:17.795
or if you already do, if you plan to
824
00:40:20.125 --> 00:40:22.325
continue to grow those results over time,
825
00:40:22.945 --> 00:40:26.965
if you are committed to sticking with the process
826
00:40:27.185 --> 00:40:29.845
and going all in on that dream that you have on
827
00:40:29.845 --> 00:40:32.685
that passive income, leading those groups of people,
828
00:40:32.965 --> 00:40:35.485
I know a lot of you are so passionate about the work
829
00:40:35.485 --> 00:40:39.115
that you do and you're like, people get amazing results.
830
00:40:39.435 --> 00:40:41.235
I love the programs, I love my clients.
831
00:40:41.435 --> 00:40:43.355
I just wish more people could experience this.
832
00:40:43.595 --> 00:40:45.635
I just wish more lives could be changed by this.
833
00:40:48.445 --> 00:40:52.255
That you should be in multiply, you should be doing multiply
834
00:40:52.255 --> 00:40:54.175
because this is something that you're gonna use
835
00:40:54.175 --> 00:40:56.295
as a long-term investment that's going
836
00:40:56.295 --> 00:40:58.735
to help your business long-term with the longevity
837
00:40:59.195 --> 00:41:00.295
and the scalability
838
00:41:01.375 --> 00:41:04.075
to see real exponential results from this.
839
00:41:04.295 --> 00:41:06.715
So anyway, I hope you enjoyed this episode.
840
00:41:07.075 --> 00:41:09.555
I really enjoyed pulling back the curtain,
841
00:41:10.115 --> 00:41:12.755
breaking apart the pieces, sharing these numbers with you.
842
00:41:12.945 --> 00:41:14.915
It's so funny because when I shared them
843
00:41:15.665 --> 00:41:20.095
originally last fall, um, I had a bit of a freakout moment.
844
00:41:20.375 --> 00:41:22.685
I was like, I just told people
845
00:41:22.685 --> 00:41:25.245
that I only made one sale in one of my launches
846
00:41:25.265 --> 00:41:27.165
and I am selling a launch program.
847
00:41:28.085 --> 00:41:31.245
Like I just gave people the, the numbers
848
00:41:31.435 --> 00:41:33.045
that I am making in my business.
849
00:41:33.285 --> 00:41:35.485
I gave them like the stats of my business.
850
00:41:35.685 --> 00:41:37.885
I was so honest and so transparent,
851
00:41:38.345 --> 00:41:39.405
and I had a little bit
852
00:41:39.405 --> 00:41:42.205
of a vulnerability hangover at the end.
853
00:41:42.325 --> 00:41:44.685
I was like, now nobody's gonna wanna buy from me
854
00:41:45.115 --> 00:41:46.525
because they just heard all this.
855
00:41:46.545 --> 00:41:48.735
But people went crazy for it.
856
00:41:48.835 --> 00:41:52.285
And they were like, like, thank you so much
857
00:41:52.385 --> 00:41:54.085
for sharing the truth about this
858
00:41:54.185 --> 00:41:56.885
and showing us what it's really like and being transparent
859
00:41:56.985 --> 00:42:00.605
and this approach to growth that's not about, like,
860
00:42:01.035 --> 00:42:03.405
it's not about 10 xing results overnight.
861
00:42:03.435 --> 00:42:05.085
It's not about burning yourself out.
862
00:42:05.115 --> 00:42:06.645
It's not about, um,
863
00:42:08.405 --> 00:42:10.905
making like false financial claims that
864
00:42:10.925 --> 00:42:12.585
so many marketers do,
865
00:42:12.605 --> 00:42:14.865
or so many business coaches just to make sales.
866
00:42:14.975 --> 00:42:17.025
Like they really appreciated it.
867
00:42:17.365 --> 00:42:19.665
And not only did people buy the program,
868
00:42:19.925 --> 00:42:24.865
not only did it turn into a 16.5 K sales month,
869
00:42:25.285 --> 00:42:28.225
but a lot of those people who were part of
870
00:42:28.225 --> 00:42:31.025
that launch ended up purchasing from me.
871
00:42:31.565 --> 00:42:33.825
You know, they've been purchasing from me ever since.
872
00:42:33.825 --> 00:42:35.105
They've been investing in offers,
873
00:42:35.105 --> 00:42:36.265
they've been buying more things.
874
00:42:36.265 --> 00:42:37.665
They've been coming back for more.
875
00:42:37.815 --> 00:42:40.385
They're like seeing me as the mentor that they wanna work
876
00:42:40.385 --> 00:42:44.975
with because it's just
877
00:42:45.035 --> 00:42:47.575
so important, to be honest, to be transparent,
878
00:42:47.595 --> 00:42:49.935
to really talk about numbers, to really talk about money,
879
00:42:50.035 --> 00:42:51.615
to really talk about launching,
880
00:42:51.635 --> 00:42:55.175
to really talk about business and to be honest about it
881
00:42:55.275 --> 00:42:57.735
and to look at it from an approach of
882
00:42:59.905 --> 00:43:03.085
how do we really manifest what it is that we want
883
00:43:03.105 --> 00:43:06.245
and how do we keep those results long-term so
884
00:43:06.245 --> 00:43:09.325
that they're sustainable so that they last so
885
00:43:09.985 --> 00:43:12.105
that we don't participate in the current
886
00:43:12.105 --> 00:43:13.145
like marketing culture.
887
00:43:13.205 --> 00:43:16.545
That's all about quick wins and instant gratification and,
888
00:43:16.845 --> 00:43:19.625
and fudging things and, and making up results
889
00:43:19.685 --> 00:43:21.085
and all this stuff.
890
00:43:21.085 --> 00:43:22.605
We're being honest, we're being transparent.
891
00:43:22.615 --> 00:43:27.325
We're contributing to a more ethical way to do business and,
892
00:43:27.465 --> 00:43:30.685
and conduct our launches and make money and,
893
00:43:30.985 --> 00:43:32.045
and be prosperous
894
00:43:32.105 --> 00:43:35.325
and really not just change the culture in terms of
895
00:43:36.545 --> 00:43:38.085
the coaching and healing work
896
00:43:38.085 --> 00:43:39.845
and stuff that you do that helps people,
897
00:43:40.545 --> 00:43:44.365
but also healing the industry so that marketing, marketing
898
00:43:44.365 --> 00:43:46.565
and business don't have to be so toxic.
899
00:43:46.795 --> 00:43:49.005
That can actually be a really healing and,
900
00:43:49.185 --> 00:43:51.725
and wonderful space where people can go out
901
00:43:51.725 --> 00:43:54.845
and take up space and, and sell and buy
902
00:43:54.945 --> 00:43:57.645
and be in community and support each other
903
00:43:57.785 --> 00:44:00.435
and really be able to like,
904
00:44:00.435 --> 00:44:01.955
take matters into their own hands
905
00:44:02.015 --> 00:44:05.795
and not be so such like victims of the capitalist system.
906
00:44:05.895 --> 00:44:09.235
And, and doing what, what the people in power
907
00:44:09.335 --> 00:44:10.835
who have money, what they say you do
908
00:44:10.835 --> 00:44:12.795
because you get to take it into your own hands,
909
00:44:13.105 --> 00:44:16.555
make your own money, and you get to be in power.
910
00:44:16.585 --> 00:44:20.145
Then you get to play at the top of the game.
911
00:44:20.695 --> 00:44:24.015
This is why it's so important. Thank you for listening.
912
00:44:25.185 --> 00:44:27.565
Let me know in the comments if you liked this video
913
00:44:27.705 --> 00:44:29.165
or what your takeaways are.
914
00:44:29.545 --> 00:44:30.605
Do please share this.
915
00:44:30.905 --> 00:44:32.685
If it spoke to you and you really liked it.
916
00:44:32.965 --> 00:44:35.085
'cause that makes a really big difference for me.
917
00:44:35.145 --> 00:44:36.805
And getting this in front of more people
918
00:44:37.105 --> 00:44:40.635
and um, just making a bigger difference.