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Deep Marketing
Peak over my shoulder as I share the secrets from behind the scenes of multi-6 and 7 figure spiritual brands - both the juicy sales and launching dirty details AND the deep inner work/energetic work required to become a big deal in the industry.
Deep Marketing
5. How I’m optimizing my sales strategy for full time travel
3.5 weeks ago I left my home of 4 years in Serbia and set out on a nomadic journey to drive from Serbia to Vietnam with my cat.
It wasn’t something I planned for long in advance (about a month in between deciding to go and actually leaving),
But when my intuition hit and my higher self told me I needed to go, I left.
Obviously, I can’t work nearly as much as I used to, because I’m busy camping and exploring cities and meeting new people…
…So on the days when I am working, I’m optimizing my sales strategies for more PASSIVE INCOME.
And it’s working:
- I’ve had passive course sales popping off,
- Booking in new clients for strategy sessions,
- And getting recurring income from already-existing clients and past purchases.
In this episode, I’m showing you:
- The 3 strategies I have in place in my business, that are bringing in passive income and consistent client inquiries,
- AND the energetic mindset you need to dive all in and GO for the big, passionate exciting change you want to make in your business —-> Trusting that your business will bring the income you need to make it possible.
Work with me:
Private coaching: I only have one (or mayyyybe 2) spaces available for the next several months.
So if you’ve been wanting to work with me, and you know you need help building up your business for compounding income (even when life is busy, or you want to leave everything and go travel),
Then send me a dm on Instagram and let me know you’re interested. We can chat via voice note or messages and have a no-pressure conversation to see if this is the right fit for you.
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Welcome back to Deep Marketing.
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This is the podcast where I'm really pulling back the
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curtains and diving deep with you on what it really takes
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to build a multi six, multi seven figure business.
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Specifically for spiritual, mindful
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impact focus entrepreneurs.
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I have been behind the scenes as a marketing strategist
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and as a launch and sales copywriter for many multi-six
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and multi seven figure business owners,
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spiritual coaches specifically.
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So what I'm doing in this podcast is really just pulling it
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all back, being really transparent with you
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and showing you what things are like behind the scenes.
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So today I wanna talk about my business
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and how I'm moving into, or have moved into full-time travel
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and how I am reworking
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and pivoting my business model so
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that it's actually gonna fit that so that I'm able to
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continue traveling for as long as I want to.
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I am on a mission to drive from Serbia to Vietnam
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in my reul magne with my cat.
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It has turned out to be a little more difficult than I
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thought with some different visa
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and border types of situations, but we're gonna make it work
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and we're gonna make it happen.
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And this trip may be,
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may end up being a lot longer than I planned,
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definitely the whole summer,
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and we'll see what happens after that.
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We'll see how long it takes.
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So that being in mind, there are some minor pivots
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that I need to make in my business
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and that I've been working on intermittently in between my
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travels to make this business continue to grow
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and feed that lust
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and desire I have for a really big business that continues
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to grow and scale and make more and more income
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and serve more people.
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And at the same time, giving me the freedom to disappear
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for several days and be in the nature
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and not be accountable
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to anyone online or anything like that.
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So, um, I think the first thing that, that I wanna do is
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to share that this change in lifestyle,
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pretty drastic change, honestly,
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going from living in my chill little apartment in Serbia
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and my community of friends in my small town,
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and sure, I, I traveled a lot of course,
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but always came back to that home base
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and I really uprooted my whole lifestyle for this adventure,
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and it really did not take a long time to,
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to make this decision.
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It just clicked. It happened one day and I set off.
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And I say that
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because a lot
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of the times in business we think that we have
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to have everything perfectly in line.
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We have to have everything perfectly in a row in order to go
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and follow our dream and follow our sense of adventure
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and wanderlust and all that kind of thing.
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But really, you get to just go and take action
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and you get to do the things in life that you wanna do
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and make the moves that you wanna make.
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And this is how I'm doing it real time
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and taking my business along with me
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and going, okay, there are a few things I do wanna change
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and tweak and make this more sustainable so
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that it still grows, and so that I can be really comfortable
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and present in my travels
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and not be thinking about work all the time.
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So this, this kind of came along
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because I was getting breadcrumbs from the universe
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dropped in front of me
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that there was a change coming, right?
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I've been living in Serbia for four years
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and I was really comfortable there.
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And while all along there have always been a few things
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about living in my town, in that country that
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weren't my favorite, I was always like, yeah,
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but there's still, there's pros
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and cons to everywhere you live.
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I have a good base of friends here. I have a good community.
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It's a great location.
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The, you know, the nature is important to me.
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It's good for being able
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to travel throughout Europe and all this other stuff.
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And at the same time, there was a few things
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that were missing and those began to become more
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and more important to me as I evolved, grew
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as a person, right?
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As things progressed in my life.
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And it's like, uh, some of the things that I realized
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that I really wanted, like more
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of an entrepreneurial community, more
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of a spiritual community, more of a social justice minded,
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passionate about equality type of community.
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And I wasn't finding that in Serbia.
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And so what I ended up doing,
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I'm just wiping the sweat off of my lip
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because it's super hot
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and there's no air conditioning like anywhere in Turkey.
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Um, what I ended up doing was really started
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to connect back in with myself
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because when you are going out
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and you're searching for something new, you're searching
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for something different, essentially searching for something
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that you're missing, it's easy to get lost in going out
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and doing that search and doing all these things.
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And I'm very Aries, you know, generator.
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Like, I just go and I get things done and I take action.
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And sometimes that's not always necessarily the answer.
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Going out and meeting new people all the time
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and trying out these different groups and traveling and,
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and going and, and participating
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in all this different stuff.
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I was doing all of that and that was great.
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And at the same time I was like, this is obviously not
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just bringing me exactly what I want.
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It's not bringing me the kinds of connection that I want
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to experience in my life and in my community.
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And so I realized that it all comes back to myself.
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And this is so true for anything in your life,
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whether it's in your local community
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or whether it's in your business
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or whatever it may be, your relationship,
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it all does come back to your connection with yourself.
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So I reigned up with my therapist.
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I was like, I want some accountability in this.
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I want someone I can talk to it,
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it doesn't matter whether you're trained coach
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or you're used to coaching other people.
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Just having somebody who is trained in that
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and can reflect things back to you and,
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and point out your blind spots just helps you progress
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so much more than doing it on your own.
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And so I signed back up with her
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and started going back to her every week.
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And I really committed to
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my daily rituals and practices.
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I'm a very spiritual person.
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And so I got, you know, back into my daily tarot reading,
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my daily journaling, uh, in the evenings especially is
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where I started to notice I was losing
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my connection to myself.
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That's where I tended to either want to
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just automatically go and hang out with people
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or, um, like watch Netflix, right?
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And distract myself.
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And it doesn't matter how enlightened you are,
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how far along on your spiritual path you are,
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I'm using air quotes for those who are listening.
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You can always get into these ruts.
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And so I started to get into these kinds of ruts.
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And so I really worked on breaking that pattern
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by just being intentional about my spiritual practices
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and connecting back with myself
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and getting back into my hobbies
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and the things that I was passionate about.
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And that's when, uh, the universe started
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to show me new things to do, right, different things.
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And what really led me to that was going to Bali in May
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because that opportunity just landed in my lap, right?
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Something for me to respond to those of you
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who are into human design.
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It just sort of landed in my lap
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and I was invited by my friend
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and this was happening, it was two weeks away.
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And I was like, I, I really want to do this.
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So I just said, yes, I'm in, I'm going to Bali.
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And I went with this group and it was so cool
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because at the beginning of this year,
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I really set the intention to connect with more
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spiritual, entrepreneurial minded people locally in Serbia,
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because before I'd been doing that, while I'd been traveling
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and having to like outsource that, so to speak.
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And so in this instance I was like, I want this community
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to be local.
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And so I went with 24 Serbs to Bali
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for a two week trip, a retreat, um, like spirituality,
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tantra, all these kinds of things I'm interested in.
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It was perfect, perfect opportunity.
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And I get there and just, you know,
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wonderful connections with these people.
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Um, really having a lot
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of realizations from the workshops
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that were happening at the retreat, doing a lot
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of just releasing stuck energy
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and opening up for new insights, like setting the intention
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for what I wanted, which was this kind of connection.
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And one of the things that I did realize while being
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with this community of Serbian people in Bali was
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that this community does definitely exist in Serbia,
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but it is primarily happening in Serbian.
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There are not a lot of opportunities to participate
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with the community in, um, in English,
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which my Serbian up to this point is pretty basic.
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It's still at a low level of conversation
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and definitely not advanced enough
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to be participating in high level conversations
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that I wanna be having.
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And so that was an important realization for me to have
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because up until that point I'd been going
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to the Serbian classes and doing my homework every day
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and practicing and really like making sure
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I was working on it.
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And some that realization just hit me like,
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this isn't going to be possible for me in Serbia, at least
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for quite some time, and I'm really gonna have to,
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I'm really gonna have to wait it out even though
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it's already been four years.
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And so that, that was interesting, you know, especially
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that combined with the fact
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that Serbia has been my place to do deep work.
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This podcast is named Deep Marketing.
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I have a signature course
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that's gonna be live in in January.
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It's called Deep Marketing.
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Everything I talk about in my business is about doing the
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inner work, about doing the deep work,
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about going into the shadows, about getting to know
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who you are, getting to know what's really going on
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with yourself below the surface.
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And that's not just my business,
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but it's everything in life.
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It's really my mantra. It's really my policy.
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It's one of my top priorities in life.
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Where was I going with that?
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Um,
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anyway, my point is doing this kind of deep work,
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doing these kinds of, I wanna say self check-ins,
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but that's, even, it sounds too light,
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but having these deep clearings
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with some powerful energy workers in and
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and spiritual teachers in Bali really opened me up
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and I got some very important insights, like those kinds
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that just click and they hit you.
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And you know, this is true.
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There's this feeling in your body
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that happens when you know that something is true.
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And when you're really tuned into your intuition
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and you know how to listen to it,
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and I know exactly what it feels like when there's a message
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for me, and I know that it's true and I know it's for me
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and I know this is for me to take action
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On. And it
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always hits like, it's like a, a
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heavy load that just kind
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of wham like smacks me in the chest
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and it's this very
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weighted feeling that just feels like, Ooh,
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yeah, okay, I know this is right.
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And so I had somebody tell me, you know,
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I had somebody tell me there was an opportunity waiting
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for me and he's talking, you know, energetically
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and he can see behind me there's this opportunity in front
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of me and I'm looking at this opportunity
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and I'm like, this feels dark, this feels heavy
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and I don't want it.
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And I had this realization like, no, I'm choosing
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to let the darkness go for now.
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I've been in the darkness for a long time.
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I've been in this like deep underworld kind of journey that,
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that, you know, moving to Serbia was absolutely,
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I was like guided here.
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It was really
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incredibly important for me.
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This is where I had my spiritual awakening.
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This is where I found my purpose in life.
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This is where I started and built my business.
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This is where, you know, so many things that, that were
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so important for me to learn about myself and my life
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and my family and all of this.
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They were here for me and they required me to go deep
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and do this soul searching
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and go into this really underworld type of journey.
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And basically I realized I've completed
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what I've come here to do.
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Like I've completed this journey.
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I know that now there are some
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new opportunities in store for me.
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There are some bigger and,
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and new opportunities that I want to have in my life
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and they're not available to me in this location.
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And it's time for me to go and I dwell on this story
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because this is really relevant to anyone who
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has a situation that's not quite what you want it to be.
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But it's not bad for sure, especially in business.
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I see this a lot where it's like, you know,
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maybe you're launching a certain way,
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you're like repeating your challenge
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and you're doing your webinar and you're pitching
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and it's like people are buying
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and you're slowly growing over time.
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And it's like, yeah, yeah, okay, but it's not perfect.
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And you can look at it and you can say, well,
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it's not all falling apart.
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It's not this big disaster. Nothing's really wrong.
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I'm doing fine. But it's not lighting your soul up
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and it's not giving you that kind of personal challenge
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that just lights your soul on fire
300
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and makes you feel like you're striving towards
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your purpose in life.
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And you're alive and you're vibrant and you're passionate
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and you're full of energy and you can't
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Wait to do your work in, in the morning or during the day.
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And that's how you wanna feel about your business.
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That's how you wanna feel about your life.
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And if you don't feel that way, it's time to connect back in
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with yourself and start to listen to that intuition.
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Start to listen to those breadcrumb signs from the universe
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and realize that there is something different for you.
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There's something more for you.
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You can really have the most exciting, passionate,
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energetic, joyful business
314
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and life that you can possibly think of.
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But sometimes it requires you to let go of something
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that you really love.
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I mean, I really love Serbia
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and I have such beautiful friends
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and such a beautiful community there,
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even since I've been gone, the people who are messaging me,
321
00:15:45.465 --> 00:15:47.905
checking in on me, making sure everything's going okay
322
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with my travels and everything, it's absolutely wonderful.
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It's incredibly touching.
324
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It makes me emotional just to think about it.
325
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And so nothing was wrong with Serbia is my point,
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00:16:00.475 --> 00:16:02.175
but it wasn't right for me anymore.
327
00:16:02.235 --> 00:16:06.095
And I had that knowing that just like oomph in the chest,
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that made me realize, okay, it's time to go.
329
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And so why delay?
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00:16:11.235 --> 00:16:14.215
So it's been about three weeks, which is crazy
331
00:16:14.535 --> 00:16:17.335
'cause it feels like so much of a longer time has gone
332
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by when you're really traveling a lot of distance,
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00:16:19.575 --> 00:16:22.695
A lot happens in the energetic field.
334
00:16:23.075 --> 00:16:26.145
Um, but anyway, so
335
00:16:26.925 --> 00:16:29.785
now I wanna get into the more strategic part of
336
00:16:29.785 --> 00:16:31.625
how I'm making this work, right?
337
00:16:31.725 --> 00:16:35.345
So I jumped into it. I didn't spend a lot of time preparing.
338
00:16:35.945 --> 00:16:38.745
I did, uh, I knew about a month
339
00:16:38.765 --> 00:16:40.785
before I left that I would be doing this.
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00:16:40.845 --> 00:16:45.605
So I went ahead and went heavy on the promotion
341
00:16:45.865 --> 00:16:47.605
in my marketing and I,
342
00:16:48.285 --> 00:16:52.685
I locked in a private client to bring in some,
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00:16:53.795 --> 00:16:57.415
you know, just like the, the perfect pit, perfect fit person
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to bring in that high ticket recurring revenue,
345
00:17:01.315 --> 00:17:02.415
um, once a month.
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00:17:02.555 --> 00:17:05.295
So that was like, okay, that's an income stack.
347
00:17:06.395 --> 00:17:09.575
And then on top of that it was like, alright,
348
00:17:09.875 --> 00:17:12.575
so let's look at what I have going on in my business.
349
00:17:12.715 --> 00:17:15.415
And so I do have a lot of
350
00:17:15.925 --> 00:17:18.415
mini funnels built up behind the scenes.
351
00:17:18.675 --> 00:17:22.415
You can learn about how I do those in the art
352
00:17:22.415 --> 00:17:23.735
of selling Secret offers.
353
00:17:23.925 --> 00:17:28.055
It's one of the masterclasses slash workshops that I have.
354
00:17:28.935 --> 00:17:30.515
So I do talk about how to do that.
355
00:17:30.615 --> 00:17:33.595
But those funnels, those mini funnels are set up
356
00:17:33.595 --> 00:17:37.425
behind the scenes so that when somebody finds me
357
00:17:38.375 --> 00:17:40.555
is interested in working with me, they go to my website,
358
00:17:40.555 --> 00:17:41.635
they purchase one thing,
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00:17:41.875 --> 00:17:44.675
they end up buying at at least one more thing,
360
00:17:44.675 --> 00:17:46.595
which automatically doubles the revenue.
361
00:17:46.855 --> 00:17:48.955
And they often buy even more than that,
362
00:17:49.005 --> 00:17:50.285
which can often triple
363
00:17:50.505 --> 00:17:53.525
or quadruple the revenue that I would've made.
364
00:17:53.585 --> 00:17:54.765
So I have those set up.
365
00:17:54.865 --> 00:17:58.245
So some of those sales have been coming in all organically.
366
00:17:58.365 --> 00:18:02.005
I turned off my ads probably, um, two months ago
367
00:18:02.205 --> 00:18:04.245
'cause I just didn't feel like paying for them anymore.
368
00:18:04.745 --> 00:18:07.205
And so these have all been coming in organically
369
00:18:07.205 --> 00:18:10.525
through new content, through, um, yeah, new content,
370
00:18:10.945 --> 00:18:13.685
new contacts, new followers, those kinds of things.
371
00:18:14.345 --> 00:18:17.205
Um, collaborations, that's, you know, as long
372
00:18:17.205 --> 00:18:19.565
as I have new people coming into my audience, as long
373
00:18:19.565 --> 00:18:22.285
as I have my consistent content going out that's resonating
374
00:18:22.285 --> 00:18:25.325
with people, people are buying stuff on my website
375
00:18:25.325 --> 00:18:27.165
that I'm not even actively promoting,
376
00:18:27.165 --> 00:18:29.845
and then they're buying more, which is adding more
377
00:18:30.675 --> 00:18:32.565
revenue to my business.
378
00:18:32.705 --> 00:18:35.205
So that's definitely a piece that I have in place.
379
00:18:36.425 --> 00:18:40.365
And another piece that I have in place there is, as I said,
380
00:18:40.555 --> 00:18:42.365
it's my consistent content,
381
00:18:43.015 --> 00:18:47.685
which has been consistent now since I started this business
382
00:18:48.845 --> 00:18:52.255
four and a half years ago, I would say.
383
00:18:53.235 --> 00:18:56.775
Um, and so there have been people who have reached out
384
00:18:56.775 --> 00:18:58.935
to me either who have been a know about working
385
00:18:58.935 --> 00:19:00.615
with me in the past or maybe later,
386
00:19:00.675 --> 00:19:04.375
or people who have just been in my audience for a long time
387
00:19:04.435 --> 00:19:06.935
and I hadn't heard from up until now.
388
00:19:06.935 --> 00:19:10.135
There are people who reach out and they wanna book a session
389
00:19:10.235 --> 00:19:12.135
and they wanna book a week with me
390
00:19:12.135 --> 00:19:13.135
and they wanna work with me.
391
00:19:13.155 --> 00:19:15.095
And, um, so those kinds
392
00:19:15.095 --> 00:19:17.695
of requests have been coming in in the last,
393
00:19:17.885 --> 00:19:19.575
just the last few weeks as well.
394
00:19:20.275 --> 00:19:24.215
So that's the, the content is a compounding
395
00:19:24.735 --> 00:19:25.895
interest tool.
396
00:19:26.595 --> 00:19:28.015
And the thing about
397
00:19:28.855 --> 00:19:31.255
creating consistent content is I've continued to do
398
00:19:31.255 --> 00:19:33.655
that even though I was at a festival the first week
399
00:19:33.655 --> 00:19:34.695
that I was traveling.
400
00:19:35.125 --> 00:19:37.295
I've been camping, I've been in the car,
401
00:19:37.445 --> 00:19:40.095
I've been in Istanbul exploring, like
402
00:19:40.615 --> 00:19:44.495
I have not been working nearly as much as I was before.
403
00:19:44.755 --> 00:19:47.015
And yet my content is still consistent.
404
00:19:47.235 --> 00:19:49.615
I'm still posting almost every day on Instagram.
405
00:19:50.195 --> 00:19:51.975
I'm still selling on my stories
406
00:19:52.075 --> 00:19:53.695
and email pretty consistently
407
00:19:53.715 --> 00:19:55.655
and not quite as much as I was before.
408
00:19:55.735 --> 00:19:57.855
I used to do it every single day.
409
00:19:59.745 --> 00:20:03.195
But the reason I'm able to do that is
410
00:20:03.195 --> 00:20:06.195
because my content creation process is so,
411
00:20:06.545 --> 00:20:09.645
it's like nature to me.
412
00:20:09.875 --> 00:20:12.405
It's like I wake up in the morning, I brush my teeth
413
00:20:12.405 --> 00:20:14.325
and I wash my face, I make my content.
414
00:20:14.595 --> 00:20:18.705
It's a quick process, it's an easy process,
415
00:20:19.575 --> 00:20:21.425
it's a creative process
416
00:20:22.085 --> 00:20:23.745
and it's just something
417
00:20:23.745 --> 00:20:26.425
that I do automatically pretty much every day.
418
00:20:26.905 --> 00:20:31.425
I mean, a couple days ago I was in a national park camping
419
00:20:31.425 --> 00:20:33.785
with no signal on my cell phone.
420
00:20:33.925 --> 00:20:35.945
So that obviously didn't happen that day,
421
00:20:36.365 --> 00:20:40.475
but you know, the next day content went out.
422
00:20:40.575 --> 00:20:43.555
So that's easy for me to be consistent and,
423
00:20:44.055 --> 00:20:47.245
and my message is resonating with people.
424
00:20:47.265 --> 00:20:49.405
So I'm not just creating content for the sake
425
00:20:49.405 --> 00:20:50.645
of creating content, right?
426
00:20:50.795 --> 00:20:55.005
It's not, um, just for entertainment pur purposes
427
00:20:55.065 --> 00:20:58.125
or to help people quote unquote not forget about me.
428
00:20:58.555 --> 00:21:01.245
It's actually messaging that I know is resonating
429
00:21:01.245 --> 00:21:02.485
with my ideal clients.
430
00:21:02.745 --> 00:21:06.125
And so I'm speaking that consistently over and over again.
431
00:21:06.185 --> 00:21:10.165
And even though I'm not actively launching something new
432
00:21:10.705 --> 00:21:15.005
or running any specific promotions, people are reaching out
433
00:21:15.005 --> 00:21:17.405
and they're wanting to find out how to work with me.
434
00:21:17.665 --> 00:21:18.725
So that's how that works.
435
00:21:18.795 --> 00:21:21.285
That really is a compounding interest tool.
436
00:21:21.705 --> 00:21:25.205
And it, even your content can even be your
437
00:21:25.355 --> 00:21:26.925
passive income tool.
438
00:21:27.465 --> 00:21:31.045
So I, I definitely wanna stress the importance of that.
439
00:21:33.045 --> 00:21:37.365
Um, the, the main thing
440
00:21:37.875 --> 00:21:42.405
that I have been working on as I am sort of bouncing in
441
00:21:42.405 --> 00:21:46.765
between my travel camping adventures
442
00:21:46.765 --> 00:21:50.085
explorations, and then like right now I'm in this small town
443
00:21:50.185 --> 00:21:51.685
in Turkey, I'm in my hotel
444
00:21:51.745 --> 00:21:54.685
and I'm really buckled down for about two days
445
00:21:54.685 --> 00:21:56.805
where I'm just like getting a lot of work done
446
00:21:58.025 --> 00:22:00.365
and yeah, putting in those preparations so
447
00:22:00.365 --> 00:22:04.205
that I can go back out and be on the seaside for like a week
448
00:22:04.265 --> 00:22:06.365
and not, not have to worry about anything.
449
00:22:06.545 --> 00:22:09.885
So, um, one of the things that I'm really working on
450
00:22:09.885 --> 00:22:13.725
behind the scenes is my main funnel
451
00:22:13.875 --> 00:22:17.565
that I've been running for a few months now, uh,
452
00:22:17.565 --> 00:22:20.615
several months, let's say a few months.
453
00:22:21.155 --> 00:22:23.855
Uh, I would say four months on and off.
454
00:22:23.955 --> 00:22:26.175
And this funnel has been the main funnel
455
00:22:26.175 --> 00:22:27.655
that's been going into my business
456
00:22:27.835 --> 00:22:31.975
and I was running some ads to it, nothing too much,
457
00:22:32.115 --> 00:22:33.975
but okay, getting some, you know,
458
00:22:34.115 --> 00:22:36.375
couple new leads in there per day, right?
459
00:22:36.515 --> 00:22:37.615
On a small ad budget.
460
00:22:38.315 --> 00:22:42.095
And, um, that funnel has been up
461
00:22:42.095 --> 00:22:45.815
to this point 60% profitable.
462
00:22:46.275 --> 00:22:49.295
So there are 40% that's going into the ad spend
463
00:22:49.295 --> 00:22:51.415
that I haven't been making back so far,
464
00:22:52.025 --> 00:22:54.215
which is quite good numbers.
465
00:22:54.895 --> 00:22:58.935
I ran this by a, a paid traffic meetup that I went
466
00:22:58.935 --> 00:23:01.655
to at this digital nomad festival last week
467
00:23:01.755 --> 00:23:04.615
and people were quite impressed with the, the numbers
468
00:23:04.645 --> 00:23:06.655
that I was running, running by them there.
469
00:23:06.715 --> 00:23:10.375
So 60% profit is definitely not bad
470
00:23:10.375 --> 00:23:13.055
because ads are a long-term investment for business.
471
00:23:13.055 --> 00:23:14.095
Just like everything is,
472
00:23:14.095 --> 00:23:18.375
there are no short-term quick fixes, you know, cash
473
00:23:19.085 --> 00:23:20.455
ATMs that you can just take out.
474
00:23:21.235 --> 00:23:23.015
Um, everything is a long-term investment,
475
00:23:23.275 --> 00:23:25.495
and yet I would love
476
00:23:25.875 --> 00:23:29.455
to have my ads become 100% profitable.
477
00:23:29.635 --> 00:23:32.255
Uh, that is absolutely my number one
478
00:23:32.255 --> 00:23:33.415
goal in my business right now.
479
00:23:33.455 --> 00:23:36.295
I wanna make those ads 100% profitable.
480
00:23:36.835 --> 00:23:38.735
So this is a big goal, um,
481
00:23:38.955 --> 00:23:41.735
and I want to be able to u then take those,
482
00:23:41.785 --> 00:23:43.775
those a hundred percent profits and,
483
00:23:43.915 --> 00:23:46.205
and use them to put more into the ads
484
00:23:46.225 --> 00:23:48.325
and really scale my business in that way.
485
00:23:48.345 --> 00:23:49.365
So that's the strategy,
486
00:23:49.385 --> 00:23:51.005
that's the plan that I have in place.
487
00:23:51.625 --> 00:23:55.965
So I am, uh, I've been working on updating my copy
488
00:23:56.145 --> 00:23:57.925
and really looking at the analytics
489
00:23:58.145 --> 00:24:00.925
and readjusting what offer I was selling.
490
00:24:00.985 --> 00:24:03.405
And so there are definitely some tweaks happening
491
00:24:03.565 --> 00:24:06.285
behind the scenes that I'm doing to optimize this funnel.
492
00:24:06.985 --> 00:24:10.565
Um, and I'm really excited to see what happens with that.
493
00:24:10.675 --> 00:24:14.005
I've just done a new test batch, so there have been, um,
494
00:24:14.895 --> 00:24:16.725
there have been some new leads coming in there
495
00:24:16.785 --> 00:24:18.525
and some profits coming through from that.
496
00:24:18.585 --> 00:24:20.125
So I'm excited to see where that goes.
497
00:24:20.265 --> 00:24:22.245
And I'm definitely committed
498
00:24:22.445 --> 00:24:25.085
to making my priority really focusing on this funnel
499
00:24:25.545 --> 00:24:28.285
and making it 100% profitable.
500
00:24:28.385 --> 00:24:31.525
So, um, that's gonna be passive income as well.
501
00:24:31.985 --> 00:24:34.445
So obviously you can see there has to be some work.
502
00:24:34.445 --> 00:24:36.565
There's no such thing as a set it and forget it funnel.
503
00:24:36.565 --> 00:24:38.525
It's not like you just fill in some templates
504
00:24:38.525 --> 00:24:39.685
and you turn on your funnel
505
00:24:39.785 --> 00:24:42.885
and you're like bringing in, you know,
506
00:24:43.165 --> 00:24:44.365
whatever income goals you've set.
507
00:24:44.395 --> 00:24:46.925
Like it definitely takes some testing,
508
00:24:47.145 --> 00:24:49.925
it takes some optimizing, it takes some looking at things
509
00:24:49.925 --> 00:24:53.765
behind the scenes, um, and, and really working on that.
510
00:24:54.385 --> 00:24:57.045
But once the offers are purchased,
511
00:24:57.125 --> 00:24:59.285
people's lives are being changed with them.
512
00:24:59.945 --> 00:25:04.125
And I'm not having to show up on calls with people like
513
00:25:04.315 --> 00:25:06.845
that, that's coming from a program
514
00:25:06.915 --> 00:25:08.125
that I've already created,
515
00:25:08.255 --> 00:25:10.205
which will be run live again in the fall.
516
00:25:10.265 --> 00:25:12.165
But for now, people are signing up
517
00:25:12.805 --> 00:25:14.785
and they're getting to learn and they're getting education
518
00:25:14.785 --> 00:25:17.065
on that, um, co program
519
00:25:17.485 --> 00:25:20.345
that's multiply my program about launching.
520
00:25:20.805 --> 00:25:24.305
Um, so, so you can definitely check out multiply,
521
00:25:24.965 --> 00:25:28.015
and that's gonna be the main like driver
522
00:25:28.115 --> 00:25:29.775
of my income, of my new leads.
523
00:25:29.775 --> 00:25:32.135
That's gonna take care of a lot in my business.
524
00:25:32.155 --> 00:25:35.135
So that's the main thing that I'm, that I'm working on
525
00:25:35.395 --> 00:25:37.055
to shift in my business model.
526
00:25:38.105 --> 00:25:41.085
And then basically, aside from,
527
00:25:43.165 --> 00:25:45.835
aside from these things, right, this is pretty simple.
528
00:25:45.945 --> 00:25:47.515
This is just three simple things.
529
00:25:47.625 --> 00:25:50.795
This is, okay, I've got some mini funnels on the backend
530
00:25:50.855 --> 00:25:53.115
for people who come in through my content.
531
00:25:53.385 --> 00:25:54.995
I've got my consistent content
532
00:25:55.255 --> 00:25:58.635
and my, you know, ever building relationships
533
00:25:58.745 --> 00:26:00.955
with my audience, with people in my audience
534
00:26:01.335 --> 00:26:02.795
that's resonating with people.
535
00:26:03.295 --> 00:26:06.715
And then I've got my main primary funnel
536
00:26:06.825 --> 00:26:10.315
that I'm working on bringing profits up to 100% from.
537
00:26:10.735 --> 00:26:12.115
So it's really simple.
538
00:26:12.545 --> 00:26:14.835
Like I said, your business does not have
539
00:26:14.835 --> 00:26:16.155
to be super complicated.
540
00:26:16.655 --> 00:26:21.295
It does not have to be full of anything fancy or whatnot.
541
00:26:21.475 --> 00:26:24.615
It doesn't have to be launching live programs all the time.
542
00:26:24.715 --> 00:26:27.095
It really can be very simple where you can be like, okay,
543
00:26:27.255 --> 00:26:30.175
I have my three main things and those are bringing in leads
544
00:26:30.175 --> 00:26:32.695
and they're making sales and they're bringing in income
545
00:26:32.955 --> 00:26:36.135
and they're continuing to increase that income
546
00:26:36.195 --> 00:26:38.415
and continuing to increase those numbers, right?
547
00:26:38.415 --> 00:26:39.735
Because that's the point.
548
00:26:39.755 --> 00:26:41.935
We don't necessarily wanna stay stagnant,
549
00:26:42.455 --> 00:26:43.965
although it's nothing to be ashamed of.
550
00:26:44.355 --> 00:26:47.045
Sometimes we have periods where it's like that,
551
00:26:47.105 --> 00:26:51.965
but overall we want it to be growing, right?
552
00:26:52.025 --> 00:26:53.365
So increasing those numbers.
553
00:26:53.585 --> 00:26:55.525
So aside from those very simple things,
554
00:26:55.945 --> 00:26:59.045
that's just like I said, routine content creation.
555
00:26:59.745 --> 00:27:01.285
My, uh, I would say one
556
00:27:01.525 --> 00:27:04.605
of my challenges at the moment is keeping up
557
00:27:04.635 --> 00:27:07.605
with this podcast, which is not even that much
558
00:27:07.605 --> 00:27:08.725
of a challenge honestly,
559
00:27:08.725 --> 00:27:11.125
because my episodes have been going out
560
00:27:11.125 --> 00:27:12.405
about every other week.
561
00:27:12.585 --> 00:27:14.605
So even though ideally I would love
562
00:27:14.605 --> 00:27:16.525
to have a new episode out every week,
563
00:27:17.055 --> 00:27:19.485
every other week is still consistent, right?
564
00:27:19.485 --> 00:27:21.885
And that's something I tell my clients a lot is like,
565
00:27:21.905 --> 00:27:26.045
you don't have to have everything perfect all at once.
566
00:27:26.465 --> 00:27:28.165
It is totally fine to go, okay,
567
00:27:28.305 --> 00:27:30.965
the main thing I'm focusing on in my business right now is
568
00:27:30.965 --> 00:27:33.565
getting this, the profits on this funnel up and running,
569
00:27:33.785 --> 00:27:36.085
and in the meantime, I'm still gonna be consistent
570
00:27:36.085 --> 00:27:40.085
with my podcast, but maybe my consistency can look different
571
00:27:40.085 --> 00:27:42.565
than what my ideal scenario would be.
572
00:27:42.825 --> 00:27:45.925
So ideal scenario, weekly podcast reality,
573
00:27:46.695 --> 00:27:49.765
which is sustainable and reasonable and I'm able to do
574
00:27:49.865 --> 00:27:52.325
and doesn't, you know, stress me out
575
00:27:52.325 --> 00:27:54.765
or anything like that is every other week a podcast.
576
00:27:55.145 --> 00:27:56.765
So great.
577
00:27:57.065 --> 00:27:59.965
You know, this is, um, like I said, it's something
578
00:27:59.965 --> 00:28:02.165
that I work with on my clients a lot, which is
579
00:28:02.275 --> 00:28:04.285
what does consistency mean to you?
580
00:28:04.665 --> 00:28:07.445
And we don't always jump from nothing
581
00:28:07.705 --> 00:28:09.285
to everything all at once.
582
00:28:09.475 --> 00:28:12.445
Sometimes there are gradual steps and individual steps.
583
00:28:12.625 --> 00:28:16.845
So for example, with, um, one of my clients we worked on,
584
00:28:17.385 --> 00:28:20.165
yes, she needs to send out more sales emails, she needs
585
00:28:20.165 --> 00:28:21.645
to sell to her list more often,
586
00:28:21.745 --> 00:28:25.845
but let's just, instead of bumping her from a weekly email
587
00:28:26.225 --> 00:28:29.245
to a daily email, let's bump her from a weekly email
588
00:28:29.265 --> 00:28:30.645
to a twice weekly email.
589
00:28:30.705 --> 00:28:32.925
So we wanna make, uh, jumps
590
00:28:32.945 --> 00:28:36.045
and steps of growth that are sustainable for long term.
591
00:28:36.865 --> 00:28:39.805
And that's what allows you to not burn out
592
00:28:39.905 --> 00:28:42.645
and not start to hate your business and feel stressed
593
00:28:42.645 --> 00:28:43.765
and overwhelmed by it.
594
00:28:43.765 --> 00:28:46.725
You get to make reasonable steps
595
00:28:48.235 --> 00:28:50.405
that you can sustain long term.
596
00:28:51.665 --> 00:28:55.485
The last thing I wanna point out is that these changes
597
00:28:55.625 --> 00:28:58.205
and shifts that I'm making in my business model are
598
00:28:58.205 --> 00:28:59.445
really nothing drastic.
599
00:28:59.915 --> 00:29:02.045
It's not like I'm burning my business to the ground
600
00:29:02.105 --> 00:29:04.405
and reshaping the whole structure of my business.
601
00:29:04.545 --> 00:29:06.565
As you can see, everything
602
00:29:06.835 --> 00:29:10.205
that I'm working on right now has already been in place.
603
00:29:10.665 --> 00:29:12.725
I'm already creating consistent content.
604
00:29:12.945 --> 00:29:14.725
So it's not like I all of a sudden have
605
00:29:14.725 --> 00:29:17.285
to start creating consistent content and figure that out.
606
00:29:17.645 --> 00:29:20.885
I already had a podcast, so it's not like I all
607
00:29:20.885 --> 00:29:23.205
of a sudden am starting a new podcast on top
608
00:29:23.205 --> 00:29:25.525
of everything else and, and trying to crank that out.
609
00:29:25.805 --> 00:29:29.165
I already have a funnel which is 60% profitable
610
00:29:29.625 --> 00:29:31.405
and I'm just now tweaking it
611
00:29:31.405 --> 00:29:33.245
and optimizing it so it becomes a hundred
612
00:29:33.245 --> 00:29:34.285
percent profitable.
613
00:29:34.445 --> 00:29:37.885
I already have these mini funnels in place on the back end,
614
00:29:38.425 --> 00:29:40.845
so I really don't even have to do anything with those.
615
00:29:40.965 --> 00:29:42.005
Those are already there.
616
00:29:42.465 --> 00:29:43.685
Of course, at some point,
617
00:29:43.705 --> 00:29:45.565
if I feel like I have all this extra time,
618
00:29:45.685 --> 00:29:46.885
I could go in and optimize them.
619
00:29:46.885 --> 00:29:48.205
There's always something you can do,
620
00:29:48.505 --> 00:29:49.765
but those are already there.
621
00:29:50.145 --> 00:29:52.325
So everything in my business that I'm doing
622
00:29:52.385 --> 00:29:55.805
and tweaking in order to have this freedom that I want for
623
00:29:56.705 --> 00:29:59.005
the full-time travel for the foreseeable future,
624
00:29:59.315 --> 00:30:01.245
this nomadic lifestyle that I'm
625
00:30:01.885 --> 00:30:04.325
starting into, it's already there.
626
00:30:04.395 --> 00:30:07.445
It's already in place because I've been working on building
627
00:30:07.545 --> 00:30:08.685
my business this way.
628
00:30:08.795 --> 00:30:12.005
This has been my long-term vision for a long time, right?
629
00:30:12.065 --> 00:30:14.845
So even though I didn't know I was going to leave Serbia
630
00:30:14.845 --> 00:30:19.245
and get in the car and drive to Vietnam, I knew
631
00:30:19.555 --> 00:30:21.245
that I wanted freedom in my life.
632
00:30:21.565 --> 00:30:24.525
I knew that I wanted the ability to up and leave
633
00:30:24.845 --> 00:30:29.295
whenever I wanted to, or especially sometimes, uh,
634
00:30:29.295 --> 00:30:31.775
unfortunately, these changes we make are not
635
00:30:31.775 --> 00:30:32.855
because we're doing something fun,
636
00:30:32.855 --> 00:30:34.815
but sometimes things happen like health things
637
00:30:34.915 --> 00:30:36.255
or family emergencies
638
00:30:36.315 --> 00:30:40.055
or things in life where you absolutely have to take time off
639
00:30:40.055 --> 00:30:42.015
where life forces you to take time off.
640
00:30:42.635 --> 00:30:44.555
And that sends a lot
641
00:30:44.555 --> 00:30:46.675
of people into a panic when those things happen.
642
00:30:47.955 --> 00:30:52.015
And that doesn't have to be the case when you start Now,
643
00:30:52.245 --> 00:30:53.695
when you look at your business now
644
00:30:53.695 --> 00:30:56.735
and you evaluate it from a standpoint of
645
00:30:57.785 --> 00:31:00.125
do I have things in place in my business?
646
00:31:00.185 --> 00:31:01.725
So I'm making passive income,
647
00:31:01.825 --> 00:31:04.805
so I'm getting consistent inquiries from people
648
00:31:04.865 --> 00:31:06.565
who are a great fit to work with me.
649
00:31:06.625 --> 00:31:09.365
So I'm making sales on a regular basis
650
00:31:10.025 --> 00:31:12.405
and so that those sales are continuing to grow so
651
00:31:12.405 --> 00:31:14.645
that I can also satisfy that part of myself
652
00:31:14.645 --> 00:31:17.485
that does always want to grow and build more and, and,
653
00:31:17.785 --> 00:31:21.885
and build like a, a real legacy for myself in this world.
654
00:31:22.105 --> 00:31:25.605
So start now, start now
655
00:31:26.505 --> 00:31:30.685
and prepare for whatever life has in store for you,
656
00:31:30.685 --> 00:31:33.965
because you don't want to be tied to your laptop.
657
00:31:34.065 --> 00:31:35.645
You don't wanna be tied to your business.
658
00:31:35.705 --> 00:31:39.925
You don't wanna be constantly doing these, you know,
659
00:31:40.245 --> 00:31:41.845
whatever it is that you have in your business.
660
00:31:41.845 --> 00:31:44.725
Maybe you don't want to be only offering one-on-one.
661
00:31:44.725 --> 00:31:48.245
Maybe you want to offer more passive, more group things,
662
00:31:48.515 --> 00:31:51.685
masterminds, group programs, things that are more scalable
663
00:31:51.795 --> 00:31:53.485
that don't require so much of your time.
664
00:31:53.485 --> 00:31:57.765
Maybe you would like to go into a passive course only model
665
00:31:57.775 --> 00:32:01.405
where you just show up a a few times to support people,
666
00:32:01.505 --> 00:32:05.765
or you just have a very selective, uh, few private clients,
667
00:32:06.185 --> 00:32:09.125
um, which you get to really choose and be picky with
668
00:32:09.145 --> 00:32:12.205
and charge really top high level pricing for.
669
00:32:12.705 --> 00:32:15.325
Uh, there's all kinds of different models that you can do
670
00:32:15.325 --> 00:32:18.565
that really work to have a lifestyle that is more free,
671
00:32:18.565 --> 00:32:22.125
that allows you to travel more, have those, you know,
672
00:32:22.125 --> 00:32:25.045
significant chunks of time off with family, go off grid,
673
00:32:25.305 --> 00:32:26.805
be you know, um,
674
00:32:28.315 --> 00:32:30.335
be unaccountable to the world, right?
675
00:32:30.485 --> 00:32:34.495
Satisfy that, that lust for adventure or something new
676
00:32:34.595 --> 00:32:36.495
or wandering or whatever it is.
677
00:32:37.965 --> 00:32:39.895
You've gotta build that up now because
678
00:32:39.895 --> 00:32:42.335
otherwise it's gonna be very difficult to just
679
00:32:42.925 --> 00:32:44.775
jump off the deep end and, and go
680
00:32:44.775 --> 00:32:46.575
and do that later on down the road.
681
00:32:47.195 --> 00:32:49.255
Um, which if you already are in
682
00:32:49.255 --> 00:32:51.415
that situation, you definitely can.
683
00:32:51.605 --> 00:32:53.975
It's just obviously more stressful and, and,
684
00:32:54.075 --> 00:32:55.895
and a little bit harder on the nervous system.
685
00:32:56.155 --> 00:32:58.935
But I do want to invite,
686
00:33:00.345 --> 00:33:04.065
I have space for one, maybe
687
00:33:05.005 --> 00:33:09.385
two private clients at the moment because of my journey
688
00:33:09.405 --> 00:33:10.785
and my nomadic lifestyle.
689
00:33:11.725 --> 00:33:14.625
My schedule is really not available for many more people.
690
00:33:14.725 --> 00:33:16.545
So it's really just one
691
00:33:16.965 --> 00:33:19.665
or two people that I can take on as private clients.
692
00:33:19.965 --> 00:33:22.825
So if you're listening to this episode
693
00:33:22.925 --> 00:33:26.585
and you're like, I need these passive strategies, I need
694
00:33:26.585 --> 00:33:30.745
to optimize my sales, I need to optimize my content so
695
00:33:30.745 --> 00:33:32.305
that I'm getting consistent inquiries,
696
00:33:32.305 --> 00:33:34.985
so I'm making consistent passive sales so
697
00:33:35.185 --> 00:33:37.625
that I have these things coming in so
698
00:33:37.625 --> 00:33:40.705
that I can establish this base for the kind
699
00:33:40.705 --> 00:33:44.385
of life I wanna live, I invite you to reach out now,
700
00:33:44.515 --> 00:33:46.465
reach out today, start today.
701
00:33:47.395 --> 00:33:50.345
Let's get the ball rolling, let's have that conversation.
702
00:33:50.475 --> 00:33:51.985
Let's find out if you're the right fit.
703
00:33:52.005 --> 00:33:53.785
You can DM me on Instagram.
704
00:33:54.005 --> 00:33:56.225
I'm happy to chat with you in a voice note
705
00:33:56.285 --> 00:33:58.225
or typing, whichever is better for you,
706
00:33:58.965 --> 00:34:01.105
and find out if this is the right fit for you
707
00:34:01.105 --> 00:34:04.785
because there is no time better to start this kind
708
00:34:04.785 --> 00:34:06.985
of thing than now because it takes
709
00:34:07.095 --> 00:34:08.425
time to build these things up.
710
00:34:09.165 --> 00:34:10.905
It takes time to build out the copy,
711
00:34:11.005 --> 00:34:12.665
to build out the tools, right?
712
00:34:12.725 --> 00:34:15.425
You know this, if you've been in business for any amount
713
00:34:15.425 --> 00:34:18.025
of time, you know that these things can be done simply
714
00:34:18.285 --> 00:34:20.785
and yet, um, they do have to be done.
715
00:34:21.325 --> 00:34:24.385
And then it takes a bit of time to optimize them
716
00:34:24.445 --> 00:34:26.825
and really, really get them going and,
717
00:34:26.885 --> 00:34:28.105
and play with the strategy
718
00:34:28.125 --> 00:34:30.665
and tweak the strategy so that it fits your lifestyle
719
00:34:30.925 --> 00:34:31.985
and your creativity
720
00:34:32.125 --> 00:34:34.945
and doesn't put you in a box and all of that stuff.
721
00:34:35.085 --> 00:34:37.145
So, um, that's why it is a six
722
00:34:37.165 --> 00:34:39.265
or 12 month commitment to work with me
723
00:34:39.265 --> 00:34:42.905
because if you really want these systems to work for you,
724
00:34:43.175 --> 00:34:46.785
long time for the longevity of your business, it takes
725
00:34:46.815 --> 00:34:49.345
that initial investment upfront.
726
00:34:49.645 --> 00:34:52.585
So I encourage you to reach out if this is speaking to you
727
00:34:52.845 --> 00:34:55.505
and let's, let's get started right away.
728
00:34:55.515 --> 00:34:58.185
Let's get your business working for you so that
729
00:34:59.115 --> 00:35:00.985
maybe you can go and travel full time
730
00:35:01.125 --> 00:35:04.185
or follow, you know, a new back passion,
731
00:35:04.385 --> 00:35:05.625
a new hobby, whatever it is.
732
00:35:06.165 --> 00:35:08.705
Um, let's, let's make everything.