3. Behind the scenes of $30k in 3 days

You hear coaches talking about these kinds of results. You know these incredible numbers are possible for you too…but how? 

Since I absolutely go ga-ga for super simple strategies that jolt business owner’s bank accounts with a surge of cash, I’m walking you through the FULL behind the scenes of making my client $30,000 in 3 days. 

You get to see the exact strategy we used, and see what each team member did to make it happen (my client, the CEO was fully hands off, having a vacation with her husband while we did it). 

I’m also breaking down variables involved, like the size of her email list, and how we strategically placed this launch alongside a bigger launch and why that works so well. 

Plus, you’ll hear  the most common ways I see entrepreneurs messing up these types of sales and losing out on the potential it can have for their business.👀

I told ya I was pulling back the secrets in this podcast and revealing the dirty launch secrets that have made my clients millions! 

So let’s goooooo! 

And if you want the exact emails I send for my signature Flash Sale Sequence, alongside a whole checklist of other strategies to make thousands more dollars behind the scenes of your launches (plus copy samples and walkthroughs to make them highly effective), here’s the link to get my workshop: The Art of Selling Secret Offers. It’s just $97. 

Transcript

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Okay, welcome back to Deep Marketing.

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This is a juicy one.

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This is my podcast where you get to peek over my shoulder

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as I shared the secrets from behind the scenes of multi six

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and seven figure spiritual brands that I've been

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behind the scenes for as a copywriter and launch strategist.

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So I'm sharing both the juicy sales, launching dirty details

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that everybody loves to get, all those strategic pieces

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and the deep inner work, the energetic work required

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to really become a big deal in this industry

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because it takes both to get your life changing,

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culture changing work out there in the world in a big way.

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So today I wanna talk to you about one

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of my favorite client results,

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which was $30,000 earned in three days.

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So I wanna walk you through what that actually looks like,

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because so often in marketing you see people

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advertising things like that, numbers like that,

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numbers bigger than that, all this different stuff.

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And it's like, how are they actually doing that?

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And everybody wants to know, okay, where did they start

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and where did they get to?

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And what were the actual details of that?

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Because a lot of the times we hear,

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oh, strategy doesn't matter.

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Strategy doesn't matter. It's all about the energy or,

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or the mindset or whatever.

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And it's like strategy actually does matter,

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especially when you're dealing with big numbers.

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When you're getting into big launches.

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Like sure if you're new in business

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and the point is just to get yourself out there, then do

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that, get yourself out there.

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But once you've established yourself

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and you're like, okay, I'm getting good results from my

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launches and now I wanna get much better

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results, strategy matters.

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So we're gonna talk about the strategy

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of 30 K in in three days.

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I can't remember if I said three or 30,

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but it was three 30 K in three days.

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This is one of my favorite strategies that I love

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to implement in every launch.

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Every launch I do, every launch I do

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with clients, it works amazing.

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This is my classic flash sale strategy.

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So basically what's funny about this is the launch,

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this was actually piggybacking off of the original launch.

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So the first launch was a six figure launch.

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I don't know the exact numbers,

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but the, the $30,000, this is my favorite part of it

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because it's just three days and it was just a few emails.

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And the strategy is so simple, so easy to implement

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and it's it, it makes money every time.

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And I'm gonna tell you why,

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because this strategy works when it's piggybacking off

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of something that's higher ticket.

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So we launched this

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after launching my client's signature group program.

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She's run it quite a few times. She's become known for it.

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We have a launch strategy that works for that.

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That's like, you know, we do it every time

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with some minor adjustments and

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Tweaks each time. But

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it is basically the same.

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It's like, okay, this one works. We know it works.

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When I came into the business, I was like, let's add on

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this flash sale.

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So how do you go about adding on a flash sale?

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The point is, flash sales work super well

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because you've already been

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promoting another offer consistently with similar messaging

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and you're already basically selling them on it.

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So it's like we start with the higher price point

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and you're promoting that, promoting that.

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You've got the messaging for that.

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You're selling people on that, you're making them desire it.

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A lot of people already buy it.

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Um, and then there are people in the audience who are left

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who don't buy it, right?

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Obviously they either can't afford it, that's often likely

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or whatever reason they don't wanna take the time

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or whatever it may be,

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whatever their reason may be, doesn't really matter.

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Those are the two most common ones.

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But it's like, then what happens so often is

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so many entrepreneurs are just like, well cool,

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we had the launch like we made some sales

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and it's done now let's go and plan the next one.

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And it's like, no, you what, what people see

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as the front face of your launch.

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You're like five days or you're two weeks or

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however long you're promoting the offer.

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That's like tip of the iceberg.

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That's what you see on the surface level behind the scenes.

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There's so many more opportunities to make more money.

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And this is something that I plead with entrepreneurs to do,

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especially if you're a solo printer

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or you have a small team.

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Um, you're like bootstrapping your own business.

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It's like do a flash sale.

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Do add on strategies onto your business

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because these are the things that are going

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to increase your revenue without you having to launch again

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and again and again and again, right?

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Um, I talk about this as in, it's like having

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an ecosystem like nature, right?

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Like the forest, this is how people get their,

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I mean this is like the forest.

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It has the trees which feed the bushes

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and the bushes feed the low plants

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and the low low plants feed the roots

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and the roots then feed the big trees and it goes around

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and it goes in circles.

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Like everything should be selling

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everything in your business.

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And this is something I hugely advocate for

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because it takes a lot of resources to launch an offer.

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And I'm always talking about launching simply.

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I'm always talking about this.

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And it's like, at the same time,

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it still takes a lot of resources.

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You still have to put out those sales pages, you still have

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to design the sales pages, you still have

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to like be there selling, like it takes a lot of resources.

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So use the maximum of all the resources you have

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and let them keep giving back to your business.

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So anyway, people buy the main offer.

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There's a lot of people in the audience

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who still don't buy it.

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So you wanna get more of those people

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who are like warmed up, resonating with your message,

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vibing with what you're putting out there.

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You want them to go and buy something, right?

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Take advantage of this time that you have.

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Just put out this message, this clear message.

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So pick something that is relevant to what you offered

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and make it like a smaller version.

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So what we did with hers is she has this group program

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where there's this like big course that she offers.

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Um, but that's just a little part of it.

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And there's all this coaching and there's a big community

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and like a Facebook group and um, all these co-coach

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and it's quite a big program.

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It's a big deal. So then what we did was, okay,

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let's just package up the course material then.

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So it's like that program, I can't remember what the price

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of it was, but we ended up making

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the course material a thousand bucks.

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So it's like, okay, here's a thousand bucks.

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And basically what we did to sell this, I'm gonna walk you

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through what it is, super simple.

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There was already a sales page written for that,

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but I wanted to go in and adjust it

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because I'm not the one who wrote it.

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Somebody else wrote it in the past

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and I was like, I want my copy

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to be in there 'cause it's better.

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So I went into the sales page

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and I edited the, I edited the whole thing.

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Um, sometimes when you do this, it can be minor tweaks.

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I made quite a few tweaks.

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It really needed like a whole judge,

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like it needed really a revamp.

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So I went in and I reed almost rewrote the sales page.

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And then we got that like into the designer.

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She designed it. We wrote,

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let's see, flash sale is 48 hours.

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So we wrote one email for day one announcing the flash sale,

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one email for day two announcing the flash sale,

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and then another email right at the end

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of day two reminding people that

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the flash sale is ending.

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So just three emails, three emails made $30,000.

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I just love it. I love this strategy so much.

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So, okay, so we have the emails, we have the sales page,

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and then we have the other people in the team

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organizing the tech stuff, right?

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They've got all of these, like,

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it doesn't have to be this complicated.

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When I do my launches, that's basically what it is.

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It's the sales page and the emails,

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and then I promote it on social media as well.

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Um, her social media manager repurposed my emails

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that I wrote about it and put those onto social media.

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Um, but they were doing some other techie stuff

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behind the scenes, you know,

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like if people get on the checkout page

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and they don't purchase, then they get an email that,

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you know, invites them to purchase.

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There's like something's going on with tech

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behind the scenes there.

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Um, and then basically we just send these out

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and the cool thing is my client actually,

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we had finished the launch and she goes on

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vacation with her husband.

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So she's completely gone for all of this

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and the rest of us are just managing it.

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So we get the emails out, um, we get those scheduled in,

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we get the sales page, you know, that's up.

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All the tech stuff is set up so

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that people get instant access to that course

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and they get their welcome email

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and um, they get, you know, basically the tech stuff

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that they need to be able to sign onto this.

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And then everything just goes out.

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And it's like, now you just essentially wait, like again,

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we did have a high volume, she has a big audience,

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there's like a list of 10,000 people or something.

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And so I believe there was one team member who was on a chat

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thing on the website,

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like she was available if somebody would leave a chat

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asking a question about it.

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But basically that's just it, it's just the copy

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and it's just having the tech to set it up.

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And then you can choose how much tech you want.

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Like do you want to be following up with people, uh,

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who are leaving the checkout page?

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Do you want to be on a chat box answering

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questions and stuff with people?

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Um, if, if you do

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or if you have team members who, who do,

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then you wanna make sure that they're like up

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to date on your messaging so

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that everybody's on the same page.

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So that's always one thing I say is like, yes,

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you can have a copywriter write your emails

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or you can write your emails or whatever,

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but like, have the team actually read them.

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Because I know in a lot of people's businesses, the VA

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or the social media manager

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or who, whoever will, um,

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they'll upload those emails,

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they'll like put them in the provider, whatever,

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get them sent off and they don't really read them.

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And I believe that the whole team needs

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to be reading all the emails so they can be on board

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with this so that when you have questions on social media

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from potential buyers, you've got somebody in line

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with your messaging who can answer their questions.

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So it doesn't have to be you when you've got somebody like

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on your website answering a chat, you know, a chat box,

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pop up, whatever, they're in line with the messaging

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so they can also sell the offer.

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You've gotta have everybody on the team on board

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with the messaging.

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So whether you're doing it all yourself

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and you're very clear on your messaging

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or whether you have a team

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00:11:30.525 --> 00:11:32.405
and they're doing it, they should all be on board too.

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Other tips for this strategy, the messaging needs

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to be basically the same as your main offer.

252
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So if you have a main offer where you're selling,

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um, I'm trying to think.

254
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Basically you don't wanna have two

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completely separate topics.

256
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It's like I, I'm actually in the middle

257
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of doing this strategy for my own business,

258
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so I can keep you updated on how it goes.

259
00:12:03.425 --> 00:12:05.685
The flash sale's about to go out in a couple hours.

260
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But basically what you need is the main offer was

261
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a hybrid self-study

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and coaching offer with me.

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You can still get that, it's called high level mastery.

264
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Um, it's a really good deal to get coaching with me

265
00:12:22.835 --> 00:12:25.735
and to like learn my copywriting methods so

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that you can have these kinds of high conversion rates.

267
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But anyway, um, down sell from

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that is you can buy the the self stu study

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portion on its own.

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So no one-on-one support.

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So anyway, that's gonna be going out

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because that's basically like taking a piece

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of the main offer and s and packaging it up

274
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and selling it on its own as its own offer.

275
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So here's the thing, pricing is a part of the strategy. Yes.

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It's like people are seeing that higher price

277
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that they're not able to pay or that they don't wanna pay

278
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and then they're seeing a lower price

279
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that's like a very similar offer with similar messaging

280
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and they were already really wanting it anyway

281
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and then it just like works.

282
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So that's definitely a piece of it.

283
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The other piece of it is

284
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your messaging has to be really good.

285
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Like people have to want it in the first place.

286
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And this is the mistake so many people make when they're

287
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doing sales or whether it's a pre-sale or a flash sale

288
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or a whatever kind of sale

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is they emphasize everything all about the money.

290
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It's like, oh my god, it's this percent off,

291
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it's this many dollars off.

292
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You know, it's only this long,

293
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it's this sale, it's this discount.

294
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And it's like, but what is the actual value

295
00:13:42.285 --> 00:13:43.565
of the offer that you're selling?

296
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Like, what is the actual messaging

297
00:13:46.465 --> 00:13:47.885
of the thing that you're selling them?

298
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What are they gonna learn?

299
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What is the value they're gonna get?

300
00:13:52.025 --> 00:13:53.805
And, and I don't mean value like

301
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throwing an arbitrary number out there

302
00:13:56.205 --> 00:13:59.685
and being like, this is worth $3,000 but it's only 300.

303
00:14:00.305 --> 00:14:03.125
That's not communicating value at all.

304
00:14:03.305 --> 00:14:05.605
That's arbitrary random fluff.

305
00:14:06.075 --> 00:14:10.085
What actually communicates value is

306
00:14:10.435 --> 00:14:14.085
what you're teaching them, what your unique methodology is,

307
00:14:16.225 --> 00:14:18.315
what they are actually going to do

308
00:14:18.495 --> 00:14:20.875
and why they're going to like that, why it's exactly

309
00:14:20.875 --> 00:14:24.195
what they're looking for, why it's the answer to the thing

310
00:14:24.195 --> 00:14:26.115
that they've been trying to figure out

311
00:14:26.175 --> 00:14:28.595
but have not been able to hit the nail on the head up

312
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to this point because they've been missing,

313
00:14:31.375 --> 00:14:32.715
insert your methodology.

314
00:14:33.735 --> 00:14:35.755
That's why this strategy works.

315
00:14:35.985 --> 00:14:39.715
It's because the messaging is really laser sharp.

316
00:14:39.825 --> 00:14:42.355
It's really good. It's really speaking to people.

317
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People already wanted the other offer that you were selling

318
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and now when they see this one that's more affordable

319
00:14:49.975 --> 00:14:52.995
and the messaging is, is cohesive with it,

320
00:14:53.145 --> 00:14:57.035
it's just flowing from one to the next that takes people

321
00:14:57.175 --> 00:14:59.275
and makes them want to purchase it.

322
00:15:01.745 --> 00:15:03.695
There was another thing, I'm gonna pause my video.

323
00:15:03.695 --> 00:15:07.725
There was another thing, okay, I remembered.

324
00:15:08.385 --> 00:15:11.605
The other thing that people do with flash sales or sales

325
00:15:11.625 --> 00:15:12.965
or whatever is a lot

326
00:15:12.965 --> 00:15:15.165
of the time they'll just throw them out randomly

327
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where somebody just gets a random email

328
00:15:17.065 --> 00:15:20.605
and it's like, flash sale, this random course is on sale.

329
00:15:21.225 --> 00:15:23.845
And you can make sales doing that, that's fine,

330
00:15:24.585 --> 00:15:28.505
but it, it really doesn't work

331
00:15:28.685 --> 00:15:31.745
as well if you don't have it cohesive

332
00:15:32.015 --> 00:15:34.425
with some other messaging that you've been promoting.

333
00:15:34.525 --> 00:15:37.135
And ideally, this is what I hope

334
00:15:37.135 --> 00:15:38.455
for everyone listening to this.

335
00:15:38.725 --> 00:15:40.535
Ideally all

336
00:15:40.535 --> 00:15:43.975
of your offers have cohesive messaging within each other.

337
00:15:44.595 --> 00:15:47.295
You are known for something in your business,

338
00:15:47.405 --> 00:15:51.175
this overarching umbrella topic that you're known for

339
00:15:51.205 --> 00:15:54.135
that people know that's what you specialize in, that's

340
00:15:54.135 --> 00:15:55.335
what they go to you for.

341
00:15:56.075 --> 00:15:59.535
And that can be very broad or very niche, either one.

342
00:15:59.795 --> 00:16:02.095
I'm not saying you have to be a super niched business

343
00:16:02.245 --> 00:16:05.095
because you can have all kinds of multi-passionate,

344
00:16:05.155 --> 00:16:07.135
all these different offers, all these different ideas,

345
00:16:07.235 --> 00:16:10.255
all these different lessons you teach, et cetera, et cetera.

346
00:16:10.835 --> 00:16:13.655
But it's like, do they at least fall under an umbrella

347
00:16:13.685 --> 00:16:14.855
that people know you for?

348
00:16:15.595 --> 00:16:20.305
And by that I don't necessarily mean that that has

349
00:16:20.305 --> 00:16:21.945
to be one topic.

350
00:16:22.045 --> 00:16:24.305
It doesn't have to be like, let's say manifestation

351
00:16:24.365 --> 00:16:28.625
or marketing or ro love, like it doesn't have

352
00:16:28.625 --> 00:16:30.785
to be a specific topic like that necessarily,

353
00:16:31.445 --> 00:16:35.865
but you should have a very strong

354
00:16:36.575 --> 00:16:38.345
methodology that you teach.

355
00:16:39.045 --> 00:16:41.505
So maybe you teach on all kinds of things like money

356
00:16:41.565 --> 00:16:44.185
and love and and family

357
00:16:44.405 --> 00:16:46.855
and all these different topics.

358
00:16:48.935 --> 00:16:51.675
And your system is like EFT tapping

359
00:16:52.295 --> 00:16:55.035
or your system is a certain type of coaching

360
00:16:55.335 --> 00:16:59.035
or your system is you teach people attachment styles

361
00:16:59.255 --> 00:17:01.275
or you know, whatever this may be,

362
00:17:01.675 --> 00:17:02.995
whatever your topic may be

363
00:17:03.095 --> 00:17:05.675
or your system may be, it has to apply

364
00:17:05.735 --> 00:17:07.275
to all those different things.

365
00:17:08.375 --> 00:17:10.715
You should also be known for a set of values.

366
00:17:11.375 --> 00:17:15.755
People are gonna know you by what you stand for most of all.

367
00:17:16.175 --> 00:17:20.475
So if you're all about, like I'm all about

368
00:17:21.335 --> 00:17:23.905
um, getting people

369
00:17:24.525 --> 00:17:26.825
self-expressed in their marketing, right?

370
00:17:27.005 --> 00:17:29.465
That's my message. I want people to be able

371
00:17:29.465 --> 00:17:32.345
to express their ideas, their opinions to be bold,

372
00:17:32.365 --> 00:17:35.665
to be able to communicate the value of what they do.

373
00:17:36.165 --> 00:17:38.665
Um, that's like my overarching message.

374
00:17:38.845 --> 00:17:41.065
So yes, I'm gonna teach you copy strategies,

375
00:17:41.125 --> 00:17:43.345
I'm gonna teach you launching, I'm gonna teach you sales,

376
00:17:43.405 --> 00:17:46.305
I'm gonna teach you copy, I said copywriting.

377
00:17:46.965 --> 00:17:48.825
Um, I'm gonna teach you different

378
00:17:49.245 --> 00:17:50.365
Manifestation principles.

379
00:17:50.365 --> 00:17:52.325
Like I have all kinds of these things too.

380
00:17:53.615 --> 00:17:56.315
But ultimately it's about the self-expression

381
00:17:56.415 --> 00:17:59.315
and ultimately it's about the messaging.

382
00:17:59.315 --> 00:18:01.075
Those are like the things that I'm known for.

383
00:18:01.455 --> 00:18:04.795
So do you have an overarching message that people know you

384
00:18:04.855 --> 00:18:08.715
for in your business so that when you do some type of sale

385
00:18:08.815 --> 00:18:11.755
or flash sale or when you're launching something,

386
00:18:11.775 --> 00:18:15.075
you're not starting your wheel over from scratch?

387
00:18:15.455 --> 00:18:18.675
That's the problem that I see with a lot of entrepreneurs

388
00:18:19.255 --> 00:18:20.515
is they'll see a strategy

389
00:18:20.545 --> 00:18:22.955
that says something like 30 K in three days

390
00:18:25.405 --> 00:18:27.665
and they're like, well why isn't it happening to me?

391
00:18:27.885 --> 00:18:29.545
And it's like, that's

392
00:18:29.545 --> 00:18:31.905
because it depends on where you are in terms of

393
00:18:32.205 --> 00:18:35.305
how well people know the messaging in your business.

394
00:18:35.525 --> 00:18:37.305
Do they know what you're you stand for?

395
00:18:37.805 --> 00:18:40.225
Do they see your methodology as credible?

396
00:18:40.525 --> 00:18:42.945
Do they see it as something they really wanna try

397
00:18:43.375 --> 00:18:45.625
that they don't think they can get with somebody else?

398
00:18:46.245 --> 00:18:47.825
Do they stand behind your values?

399
00:18:48.005 --> 00:18:49.505
Do they know what your values are?

400
00:18:49.965 --> 00:18:51.305
Are they on board with those?

401
00:18:51.445 --> 00:18:53.625
Are they like, yes, let's go, let's rally,

402
00:18:53.835 --> 00:18:54.945
let's do that together.

403
00:18:55.075 --> 00:18:56.705
Let's be on that mission together.

404
00:18:58.105 --> 00:18:59.955
Essentially what's your reputation

405
00:19:00.455 --> 00:19:02.555
and is your messaging getting the point across

406
00:19:02.815 --> 00:19:04.195
on a regular basis?

407
00:19:04.425 --> 00:19:06.275
Because yes,

408
00:19:06.375 --> 00:19:10.915
you can use the 30 K in three days strategy, right?

409
00:19:11.655 --> 00:19:13.475
Not that it's guaranteed to be 30 k

410
00:19:13.475 --> 00:19:15.235
because again, it depends on your business.

411
00:19:15.265 --> 00:19:17.435
This person had a list of 10,000 people

412
00:19:17.615 --> 00:19:19.715
and had been in business for maybe 10 years.

413
00:19:20.495 --> 00:19:23.275
So if you're in your first year of business,

414
00:19:23.415 --> 00:19:26.275
it can still work for you 'cause it works for me.

415
00:19:26.975 --> 00:19:31.315
And um, this worked for me when I had an email list

416
00:19:31.315 --> 00:19:32.515
of 200 people

417
00:19:33.175 --> 00:19:37.365
and I sold $1,500 at the end of my launch.

418
00:19:38.145 --> 00:19:40.895
So it's like it works for you no matter

419
00:19:40.895 --> 00:19:41.975
where you are in your business,

420
00:19:41.995 --> 00:19:44.295
but you have to have the whole big picture.

421
00:19:44.405 --> 00:19:46.655
It's not like you just do this flash sale strategy

422
00:19:46.675 --> 00:19:48.815
and you have a business where you just like

423
00:19:49.705 --> 00:19:53.565
launch all these random flash sales that have nothing to do

424
00:19:53.565 --> 00:19:54.725
with something you're known for.

425
00:19:54.825 --> 00:19:57.885
And no like consistent messaging that's going on in between.

426
00:19:58.065 --> 00:20:02.325
People need to be sold on you, on your methodology,

427
00:20:02.465 --> 00:20:04.965
on the work that you do, on the service that you offer.

428
00:20:05.585 --> 00:20:07.125
And then when you launch something,

429
00:20:07.265 --> 00:20:10.645
be it a two day flash sale, be it a one month long,

430
00:20:11.075 --> 00:20:15.165
huge launch, that's what makes people ready to buy from you.

431
00:20:16.225 --> 00:20:18.735
So here,

432
00:20:20.635 --> 00:20:24.395
here's the lesson, slow down, right?

433
00:20:24.465 --> 00:20:27.915
Like so often everybody's so excited to go grab a strategy

434
00:20:27.975 --> 00:20:31.235
and go try this and go get my mastermind launched

435
00:20:31.295 --> 00:20:33.995
and all this stuff and it's like make sure

436
00:20:34.025 --> 00:20:35.595
that your messaging is in place.

437
00:20:36.105 --> 00:20:38.635
Make sure that you have people in your audience

438
00:20:38.655 --> 00:20:40.555
who actually wanna buy from you, right?

439
00:20:41.085 --> 00:20:45.635
Basic business foundations, basic business foundations.

440
00:20:46.335 --> 00:20:47.965
And especially if you're listening to this

441
00:20:47.965 --> 00:20:49.685
and you're super into energetics

442
00:20:49.685 --> 00:20:51.125
and you love to listen to people

443
00:20:51.125 --> 00:20:54.445
who talk about like feminine energy and flow and all of this

444
00:20:54.545 --> 00:20:56.685
and not like the masculine hustling,

445
00:20:56.685 --> 00:20:57.925
pushing stuff in business.

446
00:20:58.035 --> 00:21:02.155
It's like you still have

447
00:21:02.155 --> 00:21:03.515
to have the business basics.

448
00:21:03.895 --> 00:21:05.475
If you want an intuitive business

449
00:21:05.475 --> 00:21:09.155
that's all about like energy and you know, law of attraction

450
00:21:09.175 --> 00:21:10.395
and all that stuff, great.

451
00:21:10.575 --> 00:21:13.155
You can, I teach a lot of that.

452
00:21:13.615 --> 00:21:15.715
But you also have to have business basics.

453
00:21:15.715 --> 00:21:18.595
You have to have people coming in who are

454
00:21:19.475 --> 00:21:20.635
actually right for your business.

455
00:21:20.935 --> 00:21:24.155
You have to have messaging that actually speaks to people

456
00:21:26.855 --> 00:21:28.995
and articulates the value of what you do.

457
00:21:30.045 --> 00:21:32.585
You have to have strategies that

458
00:21:33.415 --> 00:21:36.465
strategically take people from one offer to another offer

459
00:21:36.685 --> 00:21:39.225
or point them in the right direction where it's like,

460
00:21:39.225 --> 00:21:40.985
if you're here then you should be buying this.

461
00:21:40.985 --> 00:21:42.585
If you're here, you should be buying this.

462
00:21:45.025 --> 00:21:47.895
Again, these are basic business foundations

463
00:21:48.555 --> 00:21:51.535
and it's amazing to me how many people will be in business

464
00:21:51.715 --> 00:21:54.495
for years and years and years and years and years

465
00:21:54.515 --> 00:21:56.695
and not have these basic business foundations.

466
00:21:57.595 --> 00:22:01.295
So the thing is, I have come into a lot of clients,

467
00:22:01.695 --> 00:22:04.615
businesses who are more advanced, many are new as well,

468
00:22:04.755 --> 00:22:07.215
but a lot of my clients have been more advanced.

469
00:22:07.595 --> 00:22:08.975
And when I come into their business

470
00:22:08.995 --> 00:22:11.335
and I look at things, it's like we have

471
00:22:11.335 --> 00:22:12.535
to clean up the messaging.

472
00:22:12.555 --> 00:22:14.775
We have to clean up the way you're bringing in leads.

473
00:22:14.885 --> 00:22:18.805
Like we have to basically we have to get back

474
00:22:18.805 --> 00:22:21.125
to these foundations and we have to clean these up

475
00:22:21.345 --> 00:22:25.565
and make, you know, sharpen them, get them whittled down

476
00:22:25.565 --> 00:22:28.125
and get them laser focused and working

477
00:22:28.865 --> 00:22:30.965
and their business blows up

478
00:22:31.395 --> 00:22:33.845
because they had all these other things in place.

479
00:22:33.875 --> 00:22:35.725
It's like they had the momentum behind them,

480
00:22:35.725 --> 00:22:37.205
they had the brand behind them,

481
00:22:37.275 --> 00:22:38.765
they maybe had the energetics

482
00:22:38.785 --> 00:22:41.525
and you know, they had this very magnetic personality

483
00:22:41.545 --> 00:22:42.685
and everything behind them

484
00:22:42.745 --> 00:22:45.245
and it's like they just needed the messaging,

485
00:22:45.355 --> 00:22:47.805
they just needed these strategies to be in place

486
00:22:47.945 --> 00:22:49.485
and they really blew up.

487
00:22:50.635 --> 00:22:55.375
So, um, take,

488
00:22:55.445 --> 00:22:57.335
take what you need from this, right?

489
00:22:57.435 --> 00:22:58.775
If you're a new business owner

490
00:22:58.795 --> 00:23:02.425
and you're listening to this, do a flash sale, try it.

491
00:23:02.965 --> 00:23:04.945
And also you're probably gonna need

492
00:23:05.145 --> 00:23:06.225
to work on your messaging

493
00:23:06.225 --> 00:23:07.705
and you're gonna need to grow your list.

494
00:23:08.805 --> 00:23:11.175
That being said, I had a list of 200

495
00:23:11.235 --> 00:23:14.055
and made 1500 from this strategy in three days.

496
00:23:14.395 --> 00:23:16.695
So you can do it for sure.

497
00:23:17.235 --> 00:23:19.855
If you are a more advanced business and you are looking

498
00:23:19.955 --> 00:23:23.175
and you're wondering why you're launches are not converting

499
00:23:23.335 --> 00:23:25.775
as well as you know they could be

500
00:23:25.915 --> 00:23:29.535
and you think they should be, then try out this strategy

501
00:23:29.635 --> 00:23:31.615
for sure and make sure that you've got

502
00:23:31.615 --> 00:23:34.255
that cohesive customer journey between things.

503
00:23:34.645 --> 00:23:36.855
Even if you're not spelling it out publicly

504
00:23:36.955 --> 00:23:38.335
for people, you know what it is.

505
00:23:38.335 --> 00:23:39.655
So that when you got a launch

506
00:23:40.075 --> 00:23:43.015
and then you wanna add more things onto the back end of it,

507
00:23:43.435 --> 00:23:46.245
you've got a strategic way to do that so

508
00:23:46.245 --> 00:23:47.525
that it actually works.

509
00:23:48.435 --> 00:23:50.325
What so many people end up doing is

510
00:23:50.325 --> 00:23:51.525
adding this or that, right?

511
00:23:51.525 --> 00:23:52.925
We all know about checkout pages,

512
00:23:53.025 --> 00:23:54.365
we all know about order bumps.

513
00:23:54.555 --> 00:23:57.005
It's not like a flash sale is a brand new strategy.

514
00:23:57.105 --> 00:23:58.845
Plenty of people do it all the time,

515
00:23:59.705 --> 00:24:02.045
but what makes it really work are those two pieces.

516
00:24:03.585 --> 00:24:07.445
So I do teach this in my course, the Art

517
00:24:07.445 --> 00:24:08.565
of Selling Secret offers.

518
00:24:09.205 --> 00:24:12.925
I teach this strategy where I give you the actual emails

519
00:24:13.035 --> 00:24:15.685
that I've sent that have worked really well for this

520
00:24:15.745 --> 00:24:17.765
and I walk you through what's in them

521
00:24:17.785 --> 00:24:20.845
and how to do it so you can easily just like go and

522
00:24:20.905 --> 00:24:24.205
and use that same process for yours.

523
00:24:24.665 --> 00:24:29.045
Uh, plus I have a checklist of quite a few other strategies

524
00:24:29.045 --> 00:24:30.885
and how you get these to work, how you get people

525
00:24:30.885 --> 00:24:32.805
to buy more things on your checkout pages,

526
00:24:33.305 --> 00:24:36.365
how you get people to upgrade once they've already made the

527
00:24:36.525 --> 00:24:37.885
purchase and they're in the programs.

528
00:24:37.885 --> 00:24:41.165
Like I really walk you through all these strategic pieces so

529
00:24:41.325 --> 00:24:43.205
that you can, uh, be making

530
00:24:44.815 --> 00:24:47.055
thousands more from your launches every time.

531
00:24:47.325 --> 00:24:48.735
Even if you're a new beginner,

532
00:24:49.435 --> 00:24:51.015
you can make thousands more from your

533
00:24:51.015 --> 00:24:52.175
launches behind the scenes.

534
00:24:52.475 --> 00:24:53.535
And if you're not a beginner

535
00:24:53.555 --> 00:24:55.095
and you're very advanced, you can make

536
00:24:55.695 --> 00:24:56.975
multiple six figures more

537
00:24:57.235 --> 00:25:00.855
or five figures more behind the scenes of your launches.

538
00:25:01.395 --> 00:25:03.695
So, um, I'll link that to the bottom of this.

539
00:25:03.725 --> 00:25:07.015
It's just a $97 workshop that you can get.

540
00:25:07.075 --> 00:25:09.775
So I highly recommend going and getting that.

541
00:25:09.915 --> 00:25:11.055
I'm gonna link it in the bottom

542
00:25:11.195 --> 00:25:14.215
and I hope that you enjoyed really being able to see

543
00:25:14.215 --> 00:25:18.255
behind the scenes of a seven figure entrepreneurs

544
00:25:19.575 --> 00:25:21.235
30 K in three days.

545
00:25:21.595 --> 00:25:22.955
'cause that's just exciting and it's

546
00:25:22.955 --> 00:25:24.035
super fun to be a part of.

547
00:25:24.055 --> 00:25:26.755
And I want you all to have that for your businesses as well.