Deep Marketing

2. How I always get over a sales slump

Mia Kercher Season 1 Episode 2

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Every business has its slumps. Maybe you’re pivoting and trying to find your new way of selling a new service or to a new audience. 

Maybe you’re trying to get fully booked for the first time. 

Maybe you’re stuck at 6 figures and trying to unlock your $20k months. 

I’ve had slumps at every phase of business where things are working great, and then all of a sudden…it stops working so well. 

…Or it’s working ok, but you want to leap over the plateau. 

So in this episode, I share the process (both strategic and energetic) to get over the hump. 

And it has worked every time. 

Both for me and my clients. 

I can't wait for you to have this tool in your kit for the next time sales slow down for you! 

If you're ready to master the strategy and energetics behind offers that sell and grow your business exponentially over time, you can shop my courses right here: https://evokewriting.com/shop/

And if you loved this episode, please leave me a review to spread the word! I appreciate it SO much.🌟

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What I wanna talk about is how I've gotten over some

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of the biggest sales slumps of my life.

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So I've had many of these

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by the way, everyone does.

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And there is actually a particular method

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that I've used to get out of sales slumps

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multiple times, and it always works.

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So the story I wanna share is,

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this was 2021, end of 2021,

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I had struggled all year long to make sales, um,

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not just to make sales.

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This was in my done for you copywriting business.

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But this was also, uh, to make enough money

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to get by, right?

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It was like quite the struggle.

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And I was showing up and I had been for like two year

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or a year and a half at that point.

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I had been showing up. I had been selling,

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I had taken multiple courses.

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I had been in a high level mastermind

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and still things weren't picking up.

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I was working with a spiritual mentor at the time

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who was helping me get more in touch with my intuition,

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which ended up making a big difference.

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But basically, here's the thing that ended up

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ending the slump and getting me fully, fully, fully booked

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and making the, you know,

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reaching the income goals that I'd been wanting to make.

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So what happened was I learned

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about Mike Dooley.

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Um, he's the author of Leveraging the Power of the Universe.

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He gives an example of this triangle.

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He says, okay, the, the desires that you wanna manifest

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are here in this triangle.

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So, um, you know, on the one side of the triangle,

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right, right here we have the things that you can control.

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And on the other side of the triangle here, we have things

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that are up to the universe.

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Um, and then when you combine the two,

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when you do the things you can control

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and when you trust the universe to do the things

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that it needs to control, um,

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then you manifest the desires that you want.

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And so what I decided to do was, okay,

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I am not making the sales

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that I need in my copywriting business.

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So I'm going to write down on one side of a piece

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of paper all the things that I could do to make money.

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And then on the other side is the things

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that the universe has to do,

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which is basically bring the money that I need

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so desperately right now.

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So what I ended up writing down were

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all the things I could do to make money,

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and most of them I did not want to do.

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The way I wanted to sell my copywriting was

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just through my content.

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Um, and I didn't wanna go and get a job

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and I didn't want to do all these other things,

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but still I wrote them all down,

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didn't matter if I wanted to or not.

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So I wrote down all these things, applying for jobs,

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starting to teach English on, on online platforms again, um,

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all these different things.

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I was like, there are all these different ways

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that I know that I could make money.

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And really I didn't wanna do them, but I went for it.

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I was like, okay, I'm ready to do whatever it takes

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and I need to make some money, so I'm just gonna do them.

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So I created like multiple

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profiles on multiple different English teaching platforms

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and, and put that on there.

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And, and I applied

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for quite a few different jobs in companies as a copywriter

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and, and things like that.

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And so I just started to do all the things

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that I could think of to make money

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and just was like, you know, I'm willing to do this

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and the universe has to do it's peace.

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And it's funny because tho those things

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that I really didn't want to do, they didn't work out,

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which was kind of crazy

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because like, no, no,

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not one student booked me on those teaching profiles.

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Not one, and not,

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I did not get one job interview from all those

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applications that I was filling out.

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Um, but what did end up working is my mentor at the time

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had just posted something in our group, like, sorry

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for my late responses.

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I don't have a VA at the moment.

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And so I had sent her an email

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and said, Hey, do you want me to be your va?

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And she was like, yes, sure.

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So she booked me

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for five hours a week to be her va.

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Um, so it was like, okay, cool.

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That was gonna be about like 400,

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$500 a month or something.

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It's like, great, that's four

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or $500 coming in every month from now on.

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Cool. The other idea that I had had on this triangle,

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this list of ideas that I had written up was reaching out

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to all my past launch copywriting clients

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and asking them if they wanted a, um,

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content writer or copywriter or VA on their team.

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I was like, I'm willing to talk about what kinds

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of prices you would, you know, be able to, to meet.

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And this is like a long-term kind of thing

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that I would be interested in setting up with you.

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That was really a bruise to my ego, by the way.

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I did not wanna do that because um,

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these people had paid me, you know, quite higher prices

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to do their launch copy in the past.

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And so I offered that

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and one person ended up responding from that

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and saying, yes, I want you to be my content writer.

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Can you do 12 hours a week? And I said, yes, sure.

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And we agreed on a price.

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And at that point I then had 20 hours a week of

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what you could equivalate to a part-time job,

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which was enough to pay all my living

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Expenses and all my business expenses.

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And all of a sudden it was like my nervous system went from

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major fight or flight major survival mode to all

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of a sudden going, whew, I'm safe.

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I got this, I have all my expenses covered.

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There is now no more pressure

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to sign clients in my marketing

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because I have everything covered.

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And okay, here's the other thing I wanna point out though,

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is that I decided even though I didn't really wanna be a va,

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I didn't really wanna be a content writer in somebody's

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company or business, I decided I was going

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to do my absolute best

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and be the absolute best version

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of myself doing these things as I could.

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And so I showed up for these pretty low paying

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part-time jobs that I had secured with clients,

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and I did absolutely as if they were paying me high,

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high, high level rates.

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That's the level that I showed up with for them.

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So what ended up happening was

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that was in December that I booked that.

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So in January I

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got fully booked through my marketing.

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Like I had like three

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launch copywriting clients book me

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that January and February.

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So I had like, not just this like part-time

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job, but I got fully booked.

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Um, and then what happened was,

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I mean, I mean I won't go into so so, so many details,

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but basically what happened was, um, the, the client

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that I was doing the VA work for, I kept getting clients

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through her because her friends

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and her clients were seeing the copy that I was writing

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for her and the content that I was writing for her.

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And they loved it so much

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and they were like, I wanna book you, I want you

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to be my copywriter.

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And so I got booked with her clients

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and the same thing was happening with my other client too,

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um, because I was like,

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her clients were also seeing the effects of my work

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and they were also booking sessions with me and,

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and hiring me

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and basically just using that inspiration for those ideas

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that I had ended up one,

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taking the pressure off my marketing.

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So I was able to show up in this clean energy

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and that was magnetizing people to me

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and making them sign up where

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before I'd been putting all this pressure on it

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and people were feeling that and it was repelling them.

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And two, just showing up as the best version of myself

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that I could be for these other clients ended up getting me

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fully booked with other clients.

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I ended up that whole year I was completely fully booked

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and I was making five to nine K months

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the entire rest of the year.

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Okay, so that's one sales slump.

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Then at the end of that year, that was the end

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of 2021, right?

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No, that was the end of 2022.

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I decided actually what I really want

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to be doing is the teaching and the coaching and,

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and helping other people with their copy

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and helping other people with their marketing.

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So I pivoted my whole business, tapered off all my clients

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and started the new year with brand new business.

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Like this is my coaching business now, same thing.

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It took me a while to get booked.

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Well, not same thing

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because it was really only a couple of months,

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but what what ended up happening was

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after a couple months of trucking along, showing up, doing

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what I knew to do, it was like, okay, this isn't working.

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This isn't getting me, the clients booked that I want to.

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So I went back to the drawing board, the, the triangle

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of the universe that I mentioned at the beginning of this.

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And I said, okay, what can I do to make sales?

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And I just got really innovative

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and I started to think about, you know what I have at

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that point, I had like four

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or five courses that I had already created

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that were just sitting in the back of, right, the virtual,

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like back of my business somewhere.

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And I was like, I'm gonna start selling these courses.

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And so I, uh, it was my birthday

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and I ran a launch for one of my courses.

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I knocked the price all the way down to $31

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for my 31st birthday.

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It was like a $200 course.

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Um, and, and I sold that and like sales kept coming in

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and that was like the, the trigger that I needed for me

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to go, oh yeah, I do know how to sell, I do know how

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to launch and I know how to do it well.

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And that brought my confidence back.

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And even though that particular launch didn't bring a lot

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of money, 'cause the course was only $31

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that set the snowball in action.

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And so I sold more courses and they sold more spots

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and I sold different coaching packages

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and people bought those and then they upgraded into my

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one-on-one and, and I started a mastermind

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and people signed up for that

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and that was what got the snowball rolling.

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Um, and so what I wanna share is

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that when you are in a sales slump,

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the times that you're not gonna get out

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of it are gonna be the times that you are

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being a victim to it, where you're p****d about it,

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where you're like, but I'm doing everything right

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and I'm doing blah, blah blah and why isn't it working?

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And what, what's going on?

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And this kind of, um, or losing your confidence

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and believing thoughts like, well then I'm not good at

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what I do, or I don't know, blah, blah, blah.

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Those are the times you're not gonna get

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out of a sales slump.

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But the times you are gonna get out

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of a sales slump are when you can look at it

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and go, okay, what is in my control

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that I can do here?

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What are things that I can do? How can I be innovative?

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What are ways that I can brainstorm different ways

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of selling this or different ways of bringing in

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the the next level that I'm looking for?

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And, and being open to all your ideas,

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letting your intuition guide you and just writing them down

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and not limiting yourself by going, well,

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but I don't wanna do that and I don't wanna do that,

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or I'm not good at that, or blah blah blah.

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It's like, just write them down

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and then write down what are the things you can't control.

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Because ultimately if we're talking about launches

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or whatever, you can't control

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how many people sign up no matter

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how much you like, run your ads.

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If you do that, like how much you run your ads

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and you know, okay,

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if I put in this much, I'll make this much.

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You never know what's gonna happen.

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You could always, um,

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sorry, I just got a message.

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You, you could always, things can always happen, right?

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You can say, I know I make this much with ads

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and this is gonna happen.

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And then Facebook disables your ad account, right?

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So like these things always happen.

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There's, there's no guaranteed predictability about

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how much money you're gonna make

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or how many sales you're gonna make

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or how a launch is gonna do

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or how long it's gonna take to unlock your next level

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of income impact, you know,

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influence all these kinds of things.

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Um, so that's up to the universe.

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What's up to you is what you do. Okay?

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I can control my messaging, I can control my launch

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strategy, I can control my um, uh,

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trying out innovative new ways of doing my launches.

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I can try out or I can control how I show up energetically,

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my attitude, my perspective,

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these different things like you can control these things.

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These are things that you can do to get to that next level.

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And you may try some things and they might not work.

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Like, like how I shared earlier, how I made these profiles

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as an English teacher and not one student booked me,

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even though I used to be a very, um, you know,

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quite booked out English teacher, I have a lot

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of experience doing it.

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But that's the point is the universe is going to,

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when you're showing up

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and doing your part, the universe is gonna

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guide things in the way that they need to go.

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Um, and it's gonna like throw other things aside by the,

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by the wayside side.

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So if you are in a sales slump,

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if you are launching your group programs or your mastermind

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or whatever and it feels like the results are just not

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coming in the way you want them to,

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that is a time for innovation.

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That is a time to really get creative with your strategies,

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really get creative with the way you sell,

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really get creative with how you're talking about it,

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how you're positioning it, how you're showing up, what kinds

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of actions you're taking to show up.

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Maybe it's time to switch things up

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and this is what I love to do with my clients.

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One-on-one. And honestly I don't care

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how much you're making, if you're like new

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and not making that much money or you're pivoting

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and you're trying to figure out this new way

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of selling this new service

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or this new way of reaching this different ideal client.

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Or whether you're like, I'm doing great,

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I'm making six figures, multiple six figures

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and I'm wanting to get to the next level.

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But it's feeling stuck.

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Whatever level you're at

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and whatever level you're gonna get to is where we are going

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to get really innovative.

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This is where we are not gonna follow plug

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and play kind of templates.

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This isn't where we're gonna go.

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Well if you put in this much money for your ads,

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then you'll get this many clients.

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No, we are going to scale deeper

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instead of wider.

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We're going to dig within you, within your business,

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within the intricacies and nuances of the knowledge

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and level of experience

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and methodologies that you bring to the table.

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And we're going to dig deeper with those

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and we're gonna go, let's get really innovative

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and creative with these.

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And I believe this is why my clients have had such

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transformational numbers in their launches where it's like,

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you know, one of my clients, it's like the first launch

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that I ever participated in with her.

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She was like, that was my biggest launch.

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It was 300 k

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and the next time we did the launch, she's like, now

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that was my biggest launch.

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It was 500 k and we ran another, a brand new program of hers

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and that one was 300 K and then the next one was 500 K.

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And so these numbers are huge.

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These leaps of growth are huge because

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because we're not just plugging

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and playing strategies, we're not just following rules,

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we're not just going, well that eight figure mentor said

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that this is the way to launch

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or this is the strategy to get to eight figures,

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or this is the strategy to get to seven figures.

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We are making it totally unique to you

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and we are digging deep within you.

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And that's where truly innovative strategies come from.

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Strategies that work amazingly for certain people work

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that way because they're aligned to them

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and they're innovative for them

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and they're following not just their flow,

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but they're also being really strategically smart

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and creative and having fun with it.

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And that's how you get past a slump.

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Whether it's whatever slump it may be, whether it's trying

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to get clients, whether it's trying to pivot

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and get a new type of client, whether it's trying to

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get past your X number that you're stuck at making per month

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and it feels like you can't get past it into the next level.

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That's the solution is to get innovative.

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And what I do bring to the table when you work

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with me one-on-one is I'm scrappy as f**k

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and innovative as f**k because I've had so many of these

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and I've also been with clients where it's like, alright,

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let's dig into the back of your business

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and let's see what's making these launch results.

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Stay at this amount and let's get them to this amount.

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And it works. And it's not the same for each person,

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it's different for each person.

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And because I have so many of these different strategies

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that I've done with different coaches at very high levels,

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that just makes the process so much faster when I'm

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with my clients now

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because it's like we don't have

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to like throw things at the wall so much.

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We're able to just be like, I'm able to go, okay,

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I have this thing in my pocket, let's do this.

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I have this thing in my pocket, let's do this.

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And we're able to get innovative with it

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and make it unique to your business.

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So anyway, I came on here

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because I wanted to share this story

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because it's been incredibly powerful

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and impactful to me in my business every time

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that I've needed to get to a new level

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or wanted to get to a new level.

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And it always gets me out of whatever slump

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that's like keeping me stuck and holding me back.

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So I wanted to share this with you

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00:19:34.595 --> 00:19:37.335
and I also wanted to invite you to work with me one-on-one.

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00:19:37.435 --> 00:19:39.735
So this is such an opportunity for momentum

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00:19:39.835 --> 00:19:43.175
to just jump into that next level that you wanna get to.

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00:19:43.355 --> 00:19:47.755
So, um, if this is resonating with you, if you wanna chat

405
00:19:47.755 --> 00:19:51.515
with me and find out if my one-on-one coaching is for you,

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00:19:52.025 --> 00:19:55.435
today's a great day to initiate that conversation.

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00:19:55.695 --> 00:19:59.595
Hop into my dms, whatever, um, email me if you'd rather do

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00:19:59.595 --> 00:20:01.755
that, and we can talk about it sequence

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and then we can just use this opportunity

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to really leap into your next level in your business,

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both strategically and energetically.

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So that's all I had for today.

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Um, yeah, enjoy watching the recording.

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Let me know in the comments if you watched it

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or what your takeaways are and I will talk to you also.